Actionable information that represents the latest, most advanced and current techniques
in developing marketing plans that work for lifelong learning programs.
Our markets have changed. The demographics, market segmentation and economics of the
external market have all undergone drastic transformations in the past few years.
Lifelong learning programs are being pushed to generate more participants, more dollars
and a greater surplus.
That makes developing a one-year marketing plan essential. By developing a one-year
marketing plan, you can increase your marketing effectiveness and attract more profitable
This manual is the first and only publication to address developing one-year marketing
plans. It will provide you with a step-by-step one-year marketing plan blueprint for your
organization with which you can develop your own one-year marketing plan that will guide
your total organization.
This manual will tell you:
- Why you can not grow your organization without a one-year marketing plan.
- How to use LERN’s step-by-step one-year marketing plan blueprint to develop your
one-year marketing plan
- How to determine who your customers are by finding out who your primary market segments
- How to implement, monitor and evaluate your plan.
- What promotion timetables you should be using.
- How to prepare end-of-year reports, as well as reports during the year that guide future
- The only manual to tell you exactly how to develop a one-year marketing plan, and how to
use the plan to increase income and reduce costs.
- The only manual that guides you as you focus on image, customer, competition, financial,
product, promotion, and management issues.
- The only manual that will show you how to focus your staff’s energies on the areas
that are of greatest concern to your customers.
The manual is relevant for these types of programs:
Higher Education—including credit, degree, undergraduate and graduate
programs; continuing professional education; continuing education; contract training;
customized education; community education and recreation.
Associations—including seminars; conferences; association education;
educational activities for the general public; and membership retention.