The most current and comprehensive guidebook for improving financial performance for
seminars and conferences ever published. This is the only Financial Handbook available
that is specific to the field of seminars and conferences.
- Profit margins for different types of programs
- Institutional overhead
- Measuring staffing costs
- What constitutes financial self sufficiency
- A financial approach to marketing, and much more.
The Financial Handbook has an encyclopedic wealth of information useful and important
to all professionals in your organization, including your chief executive officer,
association education director, conference planner, and marketing department staff.
In this manual, you will find new and current information plus a source book for
everyone in your office.
You will learn about the different profit margins you can expect from various types of
programming. You will find out what constitutes financial self sufficiency and
whether your program is indeed financially self sufficient. You will discover how to think
about and measure opportunity costs and staffing costs. You will see a whole new financial
approach to marketing and much more.
Plus, you will have a copy of the new LERN financial analysis software that you can use
to make improving your financial performance easier.
Executives and decision makers will find critical information on how to measure your
program’s financial success, including how to apply overhead, ideal percentages,
expected profit margins for different types of programming, and much more.
Other professionals in the organization will find ratios for success, figures and hard
numbers to use everyday in analyzing promotion costs, improving profit margins, analyzing
individual events, projecting income and registrations, and much more.
Table of Contents
Improving Financial Performance — Are we making money yet?, Accounting in
nonprofit institutions, The only financial format to use, Ideal percentages, What
constitutes financial self sufficiency, Institutional overhead, Operating margins for
different types of programming, Improving profit margins, Measuring staffing costs
Financial Analysis — Levels of analysis, Variance analysis, Divisions new
tool, Key formulas, Projecting income and registrations, Comparing divisions, How to
analyze an event, Analyzing promotion expenses, How to analyze production costs, Measuring
opportunity costs, Calculating lifetime value of a participant, A financial analysis
approach to marketing and more . . .