Position your organization for success in the 21^st century
with the first, and only, manual on developing and marketing online programs, with the latest and best information.

Nowhere has the Internet changed our environment so completely as in the world of education. Half of all of educational programming will be delivered online, over the Internet.

Successful organizations are beginning now to position themselves for long-term success. Online programs are critical to your organization's future. You have an unprecedented opportunity to capture and expand your market—or lose it.

This manual is the first and only publication to address the development and marketing of online programs. It will provide you with the information you need to develop your long-term strategic programming and marketing plan with regard to online learning. It will also give you practical, how-to program development strategies and promotional techniques to make your online programs a success.

This manual will tell you:

• Why online programs are critical to your organization's future success.
  
  
• How to develop a successful online program with a global market that can dominate your market niche.
  
  
• How online programs will be very profitable, and how to make your online program profitable.
  
  
• How to price your online programs.
  
  
• How to develop e-mail lists.
  
  
• How to promote your online courses, seminars and conferences

• The only manual to tell you how to find your market niche in the competitive global market of the 21^st century, and how to dominate that market niche.
  
  
• The only manual that will tell you there will be an average of 1,000 participants per online course.
  
  
• The only manual to tell you how to promote your online programs to generate hundreds of registrations per online program.
  
  
• There will be winners and losers in educational programming in the 21^st century. This is the only manual to tell you how your organization can be one of the winners—and how to get there.

Relevant for These Situations

The manual is relevant for these types of programs:

Higher education—including credit, degree, undergraduate and graduate programs; continuing professional education; continuing education; contract training and customized education.

Associations—including seminars; conferences; association education; educational activities for the general public; membership retention; and developing a virtual community on your association's web site.