Programmers who understand all facets of their job are key to the programming, financial and marketing success of their lifelong learning programs. This guidebook covers everything a successful programmer should know and should do.

The heart of a lifelong learning organization is its programs. As the number of competitors expands and as customer demand for new programming increases, the role of the organizationís programmer becomes more critical. No longer can a programmer do what she as always done. The job is more complicated and demands a person who understands needs assessments,
program development, finances, database marketing, and much more.

Why You Should Read the Successful Programmer Guidebook
Many lifelong learning programs are confused about what a programmer should be doing. Many programmers do not have the necessary skills or knowledge to provide their program with the information and decisions necessary to ensure both programming and financial success.

This manual has been designed to meet both of these needs. A skilled programmer can be the difference between your programís overall success or failure.

Do your programmers know how to do the following?

• Serve the lifelong learning needs of one or more populations or audiences by effectively administering the delivery of educational events or classes
  
  
• Manage programs, including curriculum design, teacher/presenter recruitment, logistics and pricing Quality control, including needs assessments, designing learning environments, teacher training and evaluation
  
  
• Marketing, including promotion, market research, surveys, publicity and market analysis
  
  
• Finances and budgeting, including budgeting for upcoming courses/events, financial analysis and controlling financial figures

The publication is relevant to all institutional settings, including associations, higher education, recreation programs, public schools, private providers, and other programs in the business of lifelong learning.

Without this manual, you risk wasting numerous programming opportunities. This publication will pay you back over and over again. We guarantee it. Don't take the risk. Get the best information and maximize your success.