You have less than 30 months to position your program on the Internet. This publication
will show you how.
This publication tells you:
- Why the Internet will change your program totally in the next three years
- How the Internet will change your program’s basic operations
- Why you must begin now to create an “Internet Business Plan,”
- and How to create that Internet Business Plan.
Written in non-technical language for CEOs and other decision makers, “How to
Position Your Program on the Internet” is the only publication on the Internet
written specifically for the field of lifelong learning.
The Internet will change the way we in lifelong learning do business. The impact
on our field will be much greater than on any other sector of the economy. Whether your
program ever offers a course on the Internet, it will be changed totally by the impact of
the Internet. The reason the Internet poses such a tremendous and imminent specter over
our programs is that the Internet changes our environment completely. Every process and
function we perform with our programs is something that can be affected — improved,
eliminated, bypassed, or modified — by the Internet.
You have less than 30 months to position your program on the Internet. You have even
less time to get your Internet Business Plan written. This publication will get you there.
With it, your organization will be one of the winners in the 21st century.
Part I. Why the Internet Will Change Your Program
Part II. The Internet and Your Program
•The Internet and Your Brochure
•Registration on the Internet
•The Internet and Marketing
•The Internet and Needs Assessments
•Uniquely Internet Services
•How the Internet will Change In-Person Courses
Part III. Positioning Your Program
•How to Position Your Program on the Internet