Reposition your program and reap more with less.
Contains these chapters:
- Target Marketing
- Promotion Analysis
- Image and Vision
- Retention Strategies
- New Growth Markets
- Beating Tough Times
Find out how targeting carrier routes can cut costs; why spin-off brochures work; how
and why you should lower class minimums; marketing high dollar products to existing
participants; and much more.
Geared for today's decision-maker who has to make the tough decisions in today's