Retain customers, increase office productivity and generate new sales. This guidebook is for anyone who wants to increase both customer registrations and satisfaction, with practical guidance on the nuts and bolts of developing a front line strategy that works.

Highlights in this manual:

• How front line staff are important to the field of lifelong learning and the success of any program
• How front line staff add value for customers and efficiently respond to their needs and requests
• Creating front line staff job descriptions with key responsibilities rather than just routine activities
• Information Specialist, a front line position every lifelong learning program should have
• Developing front line staff to act as salespeople generating repeat and new sales

Who Should Read the Front Line Leaders Manual
The Front Line Leaders Manual has an encyclopedic wealth of information useful and important to all members of your organization, including your chief executive officer, decision makers, professional program and operations staff, and most importantly your front line staff.

Specific to Lifelong Learning Programs
This is the only front line leader manual available that is specific to the field of lifelong learning.

It is relevant to those conducting continuing education, community education, recreation, seminars and conferences, avocational or general interest classes, continuing professional education, and other types of open enrollment courses, classes and activities.

It will benefit executives, professionals, and front line staff in colleges; universities; private, community, and technical colleges; public schools; associations; recreation departments; and other institutions.

End Results
In this manual, you will discover the key responsibilities of all lifelong learning front line staff. You will learn how to develop a front line staff that adds value to every customer interaction, understands how to make technology work for the customer and the organization, and focuses on the critical responsibility of retaining present customers.

After reading the Front Line Leaders Manual, you and your staff will have the knowledge necessary to develop a front line strategy that will delight customers, increase productivity, and help your organization to be competitive and successful in today’s lifelong learning marketplace.