| In these demanding fiscal times, a Three-Year Marketing Plan is a growing necessity for
successful continuing education programs.
In this publication, the author takes his award winning Three-Year Marketing Plan and
shows you how he did it, and how you can do it.
Not only did his first Three-Year Marketing Plan win a national award, but more
importantly, it worked. His institution has the numbers, the enrollments, and the dollars,
to prove it.
This book includes the author's second and most current Three-Year Marketing Plan,
extending through 1994. The book has been designed so that both experienced
marketers and those new to the marketing of continuing education programs can benefit from
reading it.
Not theoretical, not make-work, but real financial and business planning to
keep your program successful.
By: Dr. John R. Conners
Contents include:
- Why a Three-Year Marketing Plan is important
- Purposes and uses of a Three-Year Marketing Plan
- Elements of a Three-Year Marketing Plan
- Executive summary
- Current marketing situation
- Strengths and weaknesses
- Threats and opportunities
- ObjectivesFive-year goals
- Marketing strategies
- Action programs
- Marketing budget
- Evaluation methods
- Basic tools
- Getting started
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