Position your organization for success in the 21st century with the first,
and only, manual on marketing online programs, with the latest and best information.
Nowhere has the Internet changed our environment so completely as in the world of
education. Half of all of educational programming will be delivered online, over the
This manual is the first and only publication to address the marketing of online
programs. It will provide you with the information you need to develop your long-term
strategic marketing plan with regard to online learning. It will also give you practical,
how-to promotional techniques to make your online programs a success.
This manual will tell you:
- Why online programs are critical to your organization’s future success.
- How to develop a successful online program with a global market that can dominate your
- How online programs will be very profitable, and how to make your online program
- How to price your online programs.
- How to develop e-mail lists.
- How to promote your online courses, seminars and conferences.
Marketing Online Courses, Seminars and Conferences will tell you how to promote your
online programs today. Then we’ll tell you how to get started on developing a
successful promotion campaign for next year. Finally, we’ll give you a glimpse of how
you will be promoting your online programs five years from now. You will benefit from
receiving both long-term strategic planning information and practical, how-to marketing
The manual is relevant for these types of programs:
Higher education—including credit, degree, undergraduate and graduate
programs; continuing professional education; continuing education; contract training and
Associations—including seminars; conferences; association education;
educational activities for the general public; membership retention; and developing a
virtual community on your association’s web site.
With non-technical language Marketing Online Courses, Seminars and Conferences is the
only manual specifically for the area of lifelong learning and education.
Table of Contents
Why the Internet will Change your Organization, How the Internet will Change How
We Learn, What an Online Classroom or Conference Center Looks Like, How to Develop an
Online Program, Budgeting Online Programs, Promoting Online Programs, What Works Next,
Future Developments, Online Program Formats, Summary: Keys to Success, How to Position
Your Program on the Internet, The Internet and Your Program, Positioning Your Program