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Books - Marketing - 2077
Successful Special Events
Few projects are as satisfying as the planning and implementation of a well-organized event. As in the production of a movie, the various pieces are designed and executed separately over a long period of time, but if all goes well, during the event they appear to the attendee as a seamless, enjoyable experience that seems to magically run itself.

In this manual, LERN will help you design and manage successful events, from A to Z.

You'll learn:
· Why Host Events?
· Seven Tools for Event Management Success
· What Does an Event Manager Do and What Skills Do They Need?
· Choosing the Right Event and Clarifying Your Purpose
· Finding Clients Who Need an Event Manager and Events that Need Managers
· Initial Planning
· Choosing the Best Time for Your Event
· Organization of the Event
· The Top Causes of Event Failure
· Choosing a Location for the Event
· Food and Beverage
· Successful Vendor Relationships
· Success with Sponsors for Your Event
· Event Contract Management
· Helpful Resources to Learn More

Plus, we'll tell you how to:
· Evaluate Your Event
· Publicize Events
· Price for Profit
· Negotiate Like a Pro
· Use Volunteer Resources for More People Power
· Rent Equipment for Events
· Interview and Hire Performance Artists

Event management will be a necessary service for almost every institution in lifelong learning in this decade. If offers an opportunity to add additional income to your organization, and to diversify your portfolio of products and services. Use this manual to help ensure that you get off on the right foot and that you maximize the awesome potential of events for your organization both as an income source, and as creative and exciting work for yourself.

 
Item#: 2077
Member Price: $125.00
Non-Member Price: $145.00
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