In this tough new conference environment, marketing your association’s
annual conference is more important than ever before.
And with association meetings now producing more income for associations than
any other revenue source next to membership, the bottom line financial result
is more critical than ever.
That’s why we are pleased to introduce a new publication, “The
Marketing Manual for Association Conferences.
And that’s not all.
The nature of marketing association conferences is changing due to:
- the influence of the Internet
- retiring of the baby boom generation,
- the differing needs and interests of Gen X conference attendees
- increasing competition,
- and distance learning, and more.
Quite simply, marketing your association conference in the 21st century is
a different game than it was in the last century.