Unique. This manual contains:
- Branding worksheets with a step-by-step process
- Branding within your institution
- Branding tools specific to lifelong learning
- Low-cost and no-cost ways to brand your program
Advanced, practical how-to guide.
Your image is the most important asset you have. It is the sum of all the beliefs,
impressions, attitudes and perceptions that people have about you.
In Branding, you will see several examples from business and we’ll show
you how they are relevant to lifelong learning. For instance, a few decades
back Pepsi was having problems in the marketplace. The product was not the problem.
It was the image that Pepsi had created of being boring, stodgy, out of date
and out of sync with the times that was the cause of the problem for Pepsi.
You will also get information specific to our industry, the field of lifelong
learning. There are many ways in which your image is communicated to your public.
It is communicated by your staff, your policies, the kinds of programs you offer,
the people who attend your programs, and in great measure by your brochure.
Unlike the recent past, success today depends on your program being different.
Branding is about differentiating your program, making it unique and desirable.
Branding will show you how to make sense out of it all and give you a step-by-step
process with end results.
For more details, download the The
Branding Manual brochure, including table of contents. In order to view
this brochure, you will need Adobe Acrobat Reader, available FREE