There is a huge market for certificate programs and it is an under-recognized potential market. People want to be certified to help them keep their present jobs and find new jobs.

Includes:

• Internal research - assessing your current program and institutions.
• External research - determining what is needed in your own membership.
• Benefits - demonstrating how the association, individual, and employer will benefit.
• The program - pulling it together.
• Budget - preparing a realistic budget.
• Promotion - determining the best ways to market the program.

This book contains a worksheet to assist you in the process of planning and managing certificate programs.

By Jane Robinson