For your organization, special events are a time of high visibility. Doing them right, no matter how large or small, is essential.

This publication covers:

• Sponsorship - finding support within your community.
• Marketing and Promotion - how to use both free and paid publicity.
• Liability - obtaining insurance and taking care of emergencies.
• The Unexpected - what to do about weather/other uncontrollable situations.
  

By: Ken Cicora