Developing your one year Market Plan
 
 
 
 
Developing Your One-Year Market Plan

Welcome to the multifaceted marketing environment of the 21st century. It is now more critical than ever to have a one-year plan for all staff in your organization to follow.

Discover proven techniques and tips to make your plan simple, achievable, and lead to a winning year.

Learn how to implement LERN’s One-Year Market Plan Model being successfully used by continuing and community education, recreation programs, associations, and other lifelong learning organizations across North America.

The latest information on

One-Year Market Plan Overview
Why you need a one-year market plan. Whose role it is to develop the plan. Five techniques for preparing your organization for a one-year market plan

One-Year Market Plan Blue Print
The 12 foundation blocks of a one-year market plan merging finances, promotions, marketing, operations, and sales

One-Year Market Plan Template
LERN’s 7-part template and examples of successful one-year market plans

One-Year Market Plan Implementation
Proven guidance on the best way to efficiently build your first one-year market plan

End-of-Year Report
How to evaluate the success of your one-year market plan; LERN’s 5-part template guaranteeing both organization and staff accountability

Getting Cooperation & Started
Best tips for getting organization support and 5 “getting started” action steps

About the presenter(s)

Greg Marsello is a co-founder of LERN. He spends three out of every four weeks of the month on the road working one-on-one with lifelong learning organizations providing consulting and practical how-to help on improving overall performance. From Tiverton, Rhode Island, Marsello has helped numerous organizations build one-year market plans.

Greg will be presentating the Toronto seminar.

Greg Marsello

 

   

Fred Bayley has been a popular LERN speaker and presenter for many years. A senior LERN leader for more than 15 years, he co-authored a program analysis that led to our Program Review and Certification.  From Spindale, North Carolina, Bayley has been in the field of lifelong learning for more than two decades. A practitioner who is also an energetic and friendly presenter, he is a highly rated facilitator.

Fred will present at the New Albany, IN & New Britain, CT locations.

Fred Bayley

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