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    Learning Resources Network is an international association providing information, marketing and consulting services to any organization offering continuing education and lifelong learning programs
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    February 2010
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    Today is:
    Monday, February 8
    [ View Full Calendar ]
    Todays Events
    Upcoming Events
    Certified Faculty Developer
    Savannah, GA
    February 22-24, 2010
    One day Seminar
    Various Locations
    Feb-May, 2010
    Spring Institutes
    San Diego, CA
    Mar. 1-4, 2010
    Executive Leadership Institute
    Tucson, Arizona
    April 26-28, 2010
    Summer Institutes
    Baltimore, MD
    June 7-10, 2010
    Annual Conference
    Chicago, IL
    November 6-8, 2010
    Are you seeing any signs of a recovery in either your program’s income or registrations?
    Yes
    No
     
    		 
    Details in the LERN Club
    This is going to be a good year

    		A mild upturn in registrations is being reported by a number of programs, leading to some upbeat optimism in the field.

    Brochures are looking good. More programs are targeting their customers better. New growth markets are being explored. Online programs continue to grow. More programs are doing more eMarketing. And a focus on the bottom line has led to more financially self-sufficient programs.

    LERN has also seen an upturn in business and registrations. The Spring Institutes in San Diego have good attendance. A new Executive Leadership Institute in Tucson will introduce the 30 new CEO skills for success in the second decade. And membership numbers are strong.

    It all adds up to a very positive outlook for the rest of 2010.
    What you need to survive:
    Change management skills
    With the new decade signaling a new era in continuing education and lifelong learning, it’s time for you to become more proactive in change management.

    Static programs will go into decline. Changing programs will reposition themselves for success and stay ahead of the curve. It’s time to manage your boss, not just your staff.

    LERN will premiere the 30 new CEO skills needed at our brand new Executive Leadership Institute in Tucson April 26-28. And we’ll have a whole new track of sessions on change management at the big LERN conference in Chicago in November.
    New Growth Markets Cited
    From wind energy and healthcare to Christmas camps and grandparent-child classes, the most successful practitioners are upbeat on new growth markets for 2010. Four top programmers, Doug Soo of Vancouver, Marcial Kozel of Sioux Falls, Mike Zuziak of Grand Rapids, and Wendy Evers of San Diego share their top tips this month in the LERN Club. The archive of their webinar last month is available for just $45 by emailing us at info@lern.org.
    Sweet First half
    A good first half of the fiscal year is being reported by LERN, leading the senior management team to create more new services and benefits for the rest of the year.

    Check out the Top Ten major decisions made by your senior management team in the LERN Club.
    Web pages are looking much better. For the latest best web site designs, see the 2010 Award Winners, now posted in the LERN Club.
    Forgot your password? Email info@lern.org

    Program$ Make Thou$ands
    Programs began making thousands of dollars this month by promoting UGotClass, LERN’s new online certificates and courses, taking 50% of the income.
    The top income courses for this month are Building Green Buildings, eMarketing Essentials, and Social Networks for Business. More courses start in March and April. Email Kathy Brady at brady@lern.org for info.
    New Contract Training Blog Created
    The “Biz Buzz,” a new blog for contract trainers, is now available in the LERN Club. Every month Julia King Tamang, LERN’s contract training guru, shares another top tip on generating more business from business.
    Success Story
    “Using LERN's model for mailing to the carrier routes of best customers resulted in a 100% increase in income from Fall 08 to Fall 09 - pretty cool.”

    Mary Green, Battle Creek, Michigan
    Webinars
    Using YouTube On Your Website
    Wed., Feb. 10, 2pm ET
    The 10 Best Promotion Strategies of the Year
    Wed., Feb. 17, 2pm ET
    Converting Your Web Site to 2.0
    Wed March 17 2 pm ET
    Effective Email Promotion Copy
    Wed March 31 2 pm ET
    Big DC meeting looks ahead
    LERN was just one of 20 national organizations invited to help plan the future of education in a meeting last month at the Brookings Institution in Washington, DC, hosted by the Bill & Melinda Gates Foundation.

    The group looked at standards for continuing education and lifelong learning, helping low income youth to gain more education and training, and measuring the value of continuing education and training.
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    LERN (Learning Resouces Network) is an international association providing information, marketing and consulting services to any organization offering continuing education and lifelong learning programs
    Tags: Continuing professional Education, Distance Learning, Adult Education, contract training, seminars, consulting, conferences, community education, certificate programs, staff training, recreation, online courses, marketing, teachers, brochures, program development, needs assessments, customer service, promotion, market research, William Draves, Nine Shift, LERN, Learning Resources Network.
    © 2009 all rights reserved LERN Learning Resources Network