Moving from Products to Markets |
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The need for new programs |
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How to move your thinking from products to markets |
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Why customer driven organizations are more successful |
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Finding Your Niche |
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7 steps for identifying your best market niches |
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The importance of audience size and income potential |
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How to forecast 2-3 years out |
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How to discover your most profitable segments |
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Strategies for New Program Development |
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What to boost, what to cut, what to revamp, what to ride |
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Finding gaps in your product mix for new opportunities |
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Your new programming potential |
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Establishing goals for new courses/events |
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Analyzing your Current Programming |
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The four key ratios to understand |
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How to analyze your program by divisions |
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How to measure success |
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What to do with your winners and losers |
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Eight-Stage Needs Assessment Process |
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Brainstorming, Research |
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Analyzing the competition |
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Developing options |
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Modelling, quantitative research, |
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Testing, decision points |
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High Response Surveys |
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Designing successful surveys |
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What to survey for, and not |
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Keys to writing survey questions |
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How to analyze your survey results |
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The Role of Advisory Boards |
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Techniques for choosing advisory board members |
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Most common mistakes made with advisory boards |
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Advisory board tasks and duties |
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Model for Planning New Programs |
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The 10 ‘Right’ questions of success to get answers to, every time |
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Where to start |
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A five-step process for getting your 10 questions answered right |
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Things you don’t have to worry about |
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How to create effective program titles |
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New Growth Areas |
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The hot new growth areas |
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Professional development growth areas |
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Personal development and community growth areas |
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