In today’s competitive environment, changing learner demands mean you need to develop new programs at an astounding rate.
Up to 30% of your offerings every year should be brand new, say the experts. And in today’s rapidly shifting society, your customers’ interests are changing even more quickly as they try to keep up with and respond to the economic and social environment.
That means you have to offer even more new programs right now. And you have to do it with the same staff and resources. You can’t afford to waste valuable hours on programs that don’t succeed. And you can’t afford your own R&D department.
But not just any new programs will do. They must be successful, because with the fiscal demands being placed on your organization, you can’t afford “trial and error.”
Who Should Attend
Any professional in lifelong learning programming should attend, including those involved in developing courses, seminars, conferences, classes, events, and other educational programs.
This Institute is relevant for continuing education, recreation, continuing professional education, community education, training and professional development.
Why You Should Attend
There are only two activities that make your program= marketing and creating new courses/events. In this intensive, advanced Institute, we will show you the best strategies, proven techniques, and step-by-step how-to procedures for developing successful new programs. After attending, you will have the information necessary to increase the success rates of your new programs. The result is that you will have more successful new programs. And you will reduce wasted staff time.
Outcomes
After attending the New Programming Institute, you will have the information to be able to:
• Create effective program titles
• Tell if you have a winner
• Know when trial and error is more cost effective than research
• Conduct effective needs assessments
• Design new programs for your existing audiences
• Find new audiences for your existing programs
Unique
You will receive information not available anywhere else. Only LERN can tell you proven techniques for developing new programs and:
• Why you must move from developing products to developing customers
• The 10 ‘Right’ Questions of new program development success
• The difference between ‘Low-Dollar’ and ‘High-Dollar’ needs assessment
• How much money should be spent developing a new program
• The role of programming staff and operations staff
• How much income a programmer should be generating
• Programming benchmarks from successful lifelong learning programs.
End Result
After attending this Institute, you will be able to increase the success rates of your new programs. As a result, your staff time will shift from being wasted on programs that are not successful to being well spent on new programs that are successful. The difference in your staffing costs and productivity alone will be worth thousands of dollars to your organization.
Readings
“Developing Successful New Programs” and “Successful Needs Assessments” are included in the cost of the Institute.
Curriculum
This is one of the four core Institutes in the LERN Curriculum. The Program Management Institute is recommended, but not mandatory, first course.
Content
For the New Programming Institute Agenda and specific content, click here
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