Eight eMarketing strategies that work |
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The eight big strategies to employ, and be persistent with, year-in-year-out |
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The most common mistakes programs make in eMarketing |
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The print-eMarketing mix |
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How eMarketing complements your brochure and direct marketing |
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Why your print brochure is still essential |
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What to do, and not do, in print and with eMarketing |
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Upgrading your program’s main (home) page |
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The new format and main page layout for success |
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Moving visitors from your main page to courses/events |
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What kinds of visuals to use |
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Creating web descriptions that sell |
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Designing your web site to boost registrations |
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How to organize your courses/events to maximize registrations |
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Writing online copy for course/event descriptions |
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Online registrations |
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Encouraging people to register online |
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What to capture in your online registration |
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The next level for online registration |
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Online surveys as a marketing tool |
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Generating valuable data from your participants |
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How to write an online survey that gets response |
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When and how often to send out online surveys |
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Online programming and the impact on marketing |
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How online courses/events is impacting your eMarketing |
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New advances in online programming |
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Drag-and-drop, simulations, animations |
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Audio and video emails |
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How audio and video emails work |
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Writing the audio email |
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What to consider in developing a video email |
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Do’s and don’ts of email promotions |
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How often to send out email promotions |
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Five secrets to email success |
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Writing email copy |
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How long your copy should be |
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Incorporating good visuals in your email |
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The 5 top words to use in your email copy |
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Blogs, podcasts, wiki pages, RSS feeds |
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The latest technology in eMarketing |
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What’s working, what’s not |
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Top expert analysis of the future of each new technique for eMarketing |
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eMarketing to your seven primary market segments |
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How your web site design is changing to match new audience needs |
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Why you will be sending out separate emails to your 7 major market segments |
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Generational marketing and the role of eMarketing |
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Tracking email promotions |
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How to track email promotion success |
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What statistics to track, what each means |
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Software tools for tracking your success |
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Creating your one year email marketing plan |
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Your email promotion timetable |
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Timelines and deadlines |
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Developing a comprehensive plan |
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Search optimization techniques |
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Getting your web site better search visibility |
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Techniques to boost your visits |
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Deciding on using outside firms |
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Analyzing your web site traffic |
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What statistics to track
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What software to use |
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Why and how your exit pages are critical |
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The future of eMarketing |
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The next big thing in eMarketing |
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Level 2 and Level 3 in eMarketing |
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3 practices the most advanced programs use that your program does not |
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Dan Belhassen, Winnipeg, is head of GreatBigNews.com and is one of the top eMarketing tech gurus |
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| Virtual pioneer William Draves has discovered eMarketing campaign keys for lifelong learning programs |
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