| LERN 2010 Institutes / Summer Institutes / Lumens Certification Institute |
The winning partnership between Learning Resource Network (LERN) and Augusoft® began in 1999 with the creation of Lumens®, the first comprehensive web-based Lifelong Learning Management System specifically designed for continuing, community, corporate education and workforce development programs. Lumens supports course building, online registration, report building, and much more. Today, the most successful lifelong learning programs are now using Augusoft Lumens.
Lumens is built on methods and processes gathered from Lumens users and industry research along with best practices researched and taught by LERN.
Lumens’ business principles generate numerous efficiencies, while the data collected guides programming, marketing, sales, and operations decisions.
The Lumens Certification Institute is designed not to teach Lumens users how to use Lumens, but instead how to apply LERN's best practice principles using Lumens-generated data to boost registrations, increase your operating margin and net, and run an efficient organization. |
| Why You Should Attend |
The Lumens Certification Institute is designed to teach Lumens users how to take advantage of the best practices LERN teaches. Lumens has already provided you with streamlined business processes, staff efficiencies and feature- rich capabilities. Now you want to know how to use Lumens and the data collected to: deliver superior programming, enhance marketing and program management efforts, increase sales efforts and operate your program even more effectively.
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| Who Should Attend |
Anyone from an organization using Lumens should attend. You will want to be familiar with how Lumens works, but you do not have to be a user of all Lumens features and functionality within the Lumens spectrum of products. |
| Outcomes |
After attending the Lumens Certification Institute, you will have the information and skills to:
- Segment your database, enhance your web site and use eMarketing to communicate with primary market segments
- Extract programming data to determine key benchmarks and profitability of your program’s categories, subcategories, courses, and classes
- Build courses and extract data to expedite the process of building your printed promotions
- Enhance your home web page to increase clicks and retention
- Track the performance of promotions, courses, and instructors so you may determine what to repeat or not repeat |
| End Result |
After attending this Institute, you will be able to guide your organization in increasing the ROI of your Lumens purchase. As a result, you will be positioned to improve all aspects of your organization and help
increase efficiency and effectiveness. |
| Curriculum & Required Technology |
| Each LCI participant will receive a customized Lumens Certification Manual with information that will serve as an Institute guide and a future reference source. To participate, you will need to bring a laptop computer with wireless Internet access. |
| Lumens Certification Institute Agenda |
The Institute will be a mixture of LERN and Augusoft training and hands-on trial tests to ensure you understand both the best practice and how Lumens supports that best practice.
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| Programming |
- How best to organize your data and increase your programming capacity
- What course and class profile attributes you must be collecting
- Effectively telling web customers more than you can in print
- Managing and getting the most from instructors
- Improving your product mix with online learning and certificate programs
- Extracting programming data to plan upcoming sessions |
| Finances |
- What data you need to be collecting and analyzing
- Best way to determine go/no-go number
- Using Lumens to help you effectively price your program offerings |
| Marketing |
- Collecting the right student profile attributes
- Building a brand with your home page and supporting pages
- Extracting your catalog and reducing catalog production time by up to 50%
- Tracking the effectiveness of your promotions
- Extracting registration data to determine your primary market segments, repeat rate, best customers, and much more |
| Contract Training |
- Using Lumens to grow your contract training business
- Effectively managing prospects, leads, and clients to improve your close rate
- Understand various “Third Party Pay” variables
- Developing web pages that sell your contract training services
- Transitioning from just selling “training” to selling “solutions”
- Manage your entire client’s life cycle from estimate to proposal to invoice |
| Operations |
- Lumens impact on your staffing structure
- How Lumens becomes your procedures and process manual
- Generating the right reports at the right times and for the right people
- Turn cancellations into credits or transfers
- Providing enhanced Program Management with instant messaging tools |
| Guarantee!!! |
1. Know how to reduce your catalog production time by up to 50%.
2. Be knowledgeable about what student data to collect and how to extract and analyze the data to determine your primary market segments, principal carrier routes, best customers and clients, and much more.
3. Understand how to use Lumens to determine the profitability of your categories, subcategories, courses,
contracts, and classes.
4. Be proficient in generating reports to guide programming, marketing, and sales decisions.
5. Have the skills needed to ensure your web site follows the AIDA Principle and is consistent with all your other marketing efforts.
6. Leave with a minimum of ten proven ways to increase online registrations and overall registration numbers.
7. Be able to develop targeted direct mail and eMarketing lists.
8. Know how to build certificate programs and your own online courses.
9. Possess the knowledge and skills to use Lumens to increase the efficiency of your organization by 25% or more! |
| Optional: Lumens Certification Exam |
| You can take the exam on Friday morning following the Institute. |
