The Demand for Certificate Programs
- Why certificate programs are popular with learners
- Why program providers see tremendous opportunities
for both online certificate programs and
in-person classroom certificate programs
- Key characteristics of a certificate program
Finding Your Niche
- 7 steps for identifying your best market niches
- The importance of audience size and income potential
- 2 key certificate program strategies
- How to forecast 2-3 years out
- How to discover your most profitable segments
The Role of Advisory Boards
- Techniques for choosing advisory board members
- Most common mistakes made with advisory boards
- Advisory board tasks and duties
Organizing Knowledge
- How we organize knowledge is changing
- Planning in terms of courses, units and subunits
- Developing advanced courses
- Developing learning objectives
Developing Curriculum & Reading Materials
- Your role as a curriculum designer
- Why curriculum is central to your future
- Selecting critical skill and knowledge areas
- Describing activity areas, competencies and knowledge
skills
- Selecting materials
- Determining how much to spend on materials
Certificate Program Components: Study Guide;
Tests, Quizzes & Exams; & Recognition
- How to write study guide questions
- Gaining integrity and trust from the process
- Integrating the study guide with the readings & test
- Best way to write exams
- Creating a standard
- Designing multiple-choice questions
- Evaluating your test questions
- Methods for recognizing accomplishment
- Record keeping
Technical and Professional Certification
- Partnering with other organizations or associations
to provide certificate programs
- The importance of not losing your identity
- Building in-house certificate programs from your
partnering efforts
Alliances for Equipment, Technology & More
- Techniques for building alliances to get the tools you
need to provide quality certificate programs
- Ways to recognize and continue alliances
Selecting, Compensating,
Training & Retaining Faculty
- The role of faculty and certificate programs
- Preparing faculty to provide the education and training
required
- How much to pay faculty
- Techniques for interviewing and selecting faculty
- The role of program development
Application Process & Advising
- Developing an application process that is easy
- Web-based enrollment
- Providing learners with advising support
Pricing & Budgeting
- Comparisons to other courses you offer
- Judging what the market will bear
- Pricing online certificate programs as compared to
in-person classroom certificate programs
- Developing a budget
- How much you should make
- How much you should pay for development
Marketing Certificate Programs
- Targeting your audience
- Designing the certificate program brochure
- Promotion packages and budgets
Recruitment & Learner Retention
- Techniques for recruiting learners
- Methods to ensure retention in certificate programs
Value-Added & High-End Certificate Programs
- How to make sure your high-end certificate programs
provide enough value
- Inexpensive value-added strategies that work
Online Certificate Programs
- Capturing a global niche
- Doing it from a distance
- The design of your online classroom
- Keys to planning & developing online cert. programs
Hot Certificate Programs
- What is hot and what is not
- Ways to go about selecting new certificate programs
- Find out what others across the world are doing
Optional: CPP Exam |
