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(800) 678-5376
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(888) 234-8633
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P.O. Box 9, River Falls, WI. 54022
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Program Management Institute

The Program Management Institute (PMI) is the most complete, comprehensive and advanced training in the field of class programming.

The PMI is designed to:

  • Provide you with a professional development experience that strengthens and recognizes your status as a professional in the field.
  • Provide your organization with confirmation of experienced and qualified professional management.
  • Provide society with professionally trained managers of class programs.

The PMI will give you access to the best information about planning, marketing and managing a class program. It is intensive training that will supply the most up-to-date data, facts and practical information to keep your program on the cutting edge.

Who Should Attend
The PMI is intended for directors, managers and other professionals conducting a variety of lifelong learning programs, including continuing professional education, community education, recreation, seminars and conferences, continuing education, or any other courses, classes, seminars and educational events.
Past PMI participants have been directors, coordinators and senior managers with at least one year of experience in the field.
They have come from a variety of institutions in more than 46 states and provinces in North America, Hong Kong, Germany, Italy and Korea.

Why You Should Attend
The field of lifelong learning has changed significantly in the last few years. There is increasing competition. There are heightened expectations for financial performance.
And there is tremendous growth in the knowledge and sophistication of management, marketing and programming techniques. All this means that professionals in lifelong learning programming cannot perform productively without comprehensive training in the things they do every day.

After attending the PMI, you will have the information to be able to:

  • Develop a marketing plan and understand key financial information.
  • Design an effective brochure.
  • Implement a registration process that increases customer value.
  • Analyze customer data to support promotion efforts.

You will receive information not available anywhere else. LERN’s PMI should be mandatory for anyone who wants to understand all aspects of the lifelong learning business, such as:

  • The AIDA principle of brochure and web site design.
  • How to determine when to cancel a course or event.
  • Needs assessment surveys that give you actionable information.
  • The difference between marketing and promotion.
  • Customer service techniques that work.
  • Program development strategies and how to select repeat programs.
  • Key planning formulas.

End Result
The PMI will give you the most comprehensive professional training available in the field of class programming. Your organization will have strengthened its professional management. You will have helped professionalize the field. You will receive recognition for the knowledge and skills you have acquired. And, you will have the most complete preparation available for the Certified Program Planner (CPP) designation.

Specifics on the content of this institute can be found here.

Looking for specifics on the content of the Program Management Institute?

Click here to find out what's covered.


2009 Winter Institutes

Feb. 2-5, 2009
Austin, TX

Register Today!

Move your
career up
Only LERN has the most advanced, practical knowledge for your program.
And only the LERN Institutes provide the most in-depth education for your career.


�The expertise of the LERN staff and their willingness to share it to help me improve my program is invaluable. There are so many ideas that I can�t wait to begin implementing them.�
-Diane Gingrich, Trinity College, Deerfield, IL

Available M-F 8-5 CT
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