The Marketing Institute has been designed to give you the best and most advanced professional development opportunity to enhance your skills in marketing your lifelong learning program.

Welcome to marketing in the new millennium. It is a challenging time for marketing lifelong learning programs and events. It is a changing time, a time of fiscal pressures and accountability, of increasing competition, of niching out into smaller markets.

But it is also a time when the sophistication and expertise in marketing programs have never been higher. There are exciting marketing breakthroughs that you need to know in target marketing, retention marketing and Internet marketing. There are proven ways to plan your marketing efforts, to take the guesswork out and make marketing as scientific and cost-effective as possible.

Who Should Attend
This Institute will be particularly valuable for decision makers, CEOs, directors and others with overall responsibility of running lifelong learning programs. The Marketing Institute is relevant for a variety of programming areas, including continuing education, seminars and conferences, community education, recreation, and continuing professional education. It is intended for anyone promoting and marketing classes, events, seminars, conferences, certificate programs and other education programs.

Outcomes
Lifelong learning programs are being called upon to increase attendance, improve financial self-sufficiency and be fiscally accountable. Changes in the marketing environment mean you must develop new strategies and use new techniques to attract and retain participants.

After attending the Marketing Institute, you will have the information to be able to:
• Develop a detailed, step-by-step oneyear marketing plan that will be the backbone of your program’s marketing and operational strategy.
• Segment your market, build separate demographic profiles for your market segments to know who your best participants are and be able to program to them.
• Create promotions that attract customers, generate interest, develop a desire, and cause the most important action of registration.
• Take the guesswork out of marketing by using information and data that will make your marketing techniques more cost-effective and successful.
• Effectively use the Internet to market your programs and services.
• Price your programs for maximum attendance and profitability.
• And much more!

Unique
You will receive information not available anywhere else. At this hands-on Institute you will gain new information tools to help you compete in the tough new world of marketing education programs.
We’ll cover your top areas of interest, including:
• Target marketing.
• Customer share marketing.
• How to take the guesswork out of marketing by using four simple formulae.
• How to identify your best participants and market and program to them.
• How to know exactly how many brochures to mail to get the results you want.
• Powering up your brochure copy for best results.
• How to price courses, seminars and conferences.
• How to make your website a marketing plus.
• The latest on e-mail marketing and effective integration with other marketing efforts.
• How to beat your competition by developing and maintaining a niche focus.

Marketing Institute Agenda
Agenda of this Institute can be found here