Generational Learning Styles
• Generational learning
• How the cohort experience shapes one’s learning behaviors
• Defining the generations
• Why one’s generation matters

Understanding the Generations’ Personalities
• World War II and Silent Generations
• Baby Boomers
• Gen X
• Gen Y

Generational Messages
• Generational values and consumer behavior
• The Newspaper Generation (Seniors)
• The TV Generation (Boomers)
• The Computer Generation (Gen X)
• The Net Generation (Gen Y)

Strategic Marketing by Generation
• Your primary market segments
• Targeting generations
• Programming implications

Designing Generational Brochures
• Brochures for Seniors
• Brochures for Baby Boomers
• Brochures for Gen X
• Brochures for Gen Y
• The best generational brochures

Generational Data Collection
• What data to gather on your customers
• Ways to get Birth Year in your system
• Analyzing course trends by generation

Brochure Distribution by Generation
• Targeting each generation
• Finding your best customers
• Analyzing your current participants
• Mailing by carrier route
• Renting mailing lists

Generational Website Design
• Current best practices in website design
• Taking your website to the next level
• Examples of great websites

eMarketing Generationally
• Why you should be sending out up to 7 different emails
• What statistics to track
• Writing email promotion copy
• Do’s and don’ts of email promotions

Generational Programming
• Needs assessment by generation
• Programming trends and hot issues
• Designing programming by generation

Generational Management
• Supervising staff from other generations
• Gen X and Boomers
• Managing your boss, and other workers, generationally