There are now four distinct
generations participating in the
workplace. These generations
have different values and attitudes
that affect the ways they respond
to marketing, programming,
communication and even learning.
Come explore the implications for:
• Marketing
• New programming
• Supervision
• Working with others
• Learning styles, and more…
With presenters from Gen Y,
Gen X and the Baby Boom generations,
you will get the most
comprehensive and intensive
training ever offered on this hot
new issue. |
|
|
Who Should Attend
The Generations in the Workplace
Institute has broad implications for people
with a variety of job titles.
Anyone promoting and marketing classes,
events, seminars, conferences, certificate
programs and other programs should
attend. The content is advanced. There is
no required prerequisite, but participants
who have attended the Program
Management Institute and Marketing
Institute will benefit most from the
Generations in the Workplace Institute.
Decision makers such as CEOs, directors
and others with overall responsibility
of running lifelong learning programs
will also benefit. There are strategic
implications of generational marketing
for your future directions. There are
also programming aspects related to
generational marketing.
Outcomes
After attending the Generations in the Workplace Institute, you will have the knowledge skills to:
• Understand the implications for copy writing and brochure production for different generations.
• Understand the differences in work values and attitudes of each of the four generations.
• Develop targeted new programs that respond to the needs of each generation.
• Supervise, report to, and work with people from other generations.
• Train your teachers on generational learning styles in the classroom.
• Develop more effective website design for your primary market segments.
Benefits
Discover vital ways to communicate with these generations:
• Seniors (World War II and Silent Generation), ages 61 and older
• Baby Boomers, ages 42 – 60
• Gen X, ages 27 – 41
• Gen Y, ages 26 and under
Why You Should Attend
Treating people in all generations the same no longer works. This Institute is critical whether you want
to market programs to just one generation,
or more than one generation. Understanding generational marketing is essential to communicating and marketing today.
Unique
LERN’s Julie Coates discovered generational
marketing for the field of lifelong
learning and developed the principles of generational marketing for lifelong learning programs.
With research into the best generational
brochure designs, websites, and marketing messages, only LERN has the best practices in generational marketing.
Generations in the Workplace Institute Agenda
Agenda of this Institute can be found here
|
