Strategic Planning
• Strategies in the Internet Age
• The new continuing education environment
• Your five-year plan
• Your one-year marketing plan

Budgeting and Finances
• New Operating Margin targets
• Profitability potential
• Promotion costs
• Overhead and indirect expenses

Staffing and Personnel
• Reengineering your staffing structure
• How much staff should cost
• How much staff should produce
• Moving from activity to responsibility with staffing
• Rewriting job descriptions for productivity

New Growth Markets
• The hot new growth markets
• Diversifying the product mix
• Online courses
• New program development

Market Research
• Your seven primary market segments
• An eight-step needs assessment model
• Measuring sales by market segments
• Demographic analysis

Working with Central Administration
• National benchmarks and ratios
• Communication strategies
• Communicating the importance of CE
• Continuing education as a model

Mission and USP
• Your Unique Selling Proposition (USP)
• Becoming a brand
• Strategic positioning in the market
• Your mission in the Internet Age

Technology and Infrastructure
• Servers, hardware and software
• Registration software
• Intranets and web-based organizations
• Facilities and space

Manuals Included
Each participant will receive two manuals:
• A specially designed Executive Leadership Institute manual
• Program Review and Certification preparation manual