Strategic Planning
 Strategies in the Internet Age
The new continuing education environment
Your five-year plan
Your one-year marketing plan
Budgeting and Finances
New Operating Margin targets
Profitability potential
Promotion costs
Overhead and indirect expenses
Staffing and Personnel
Re-engineering your staffing structure
How much staff should cost
How much staff should produce
Moving from activity to responsibility with staffing
Rewriting job descriptions for productivity
New Growth Markets
The hot new growth markets
Diversifying the product mix- Online courses
New program development
Market Research
Your seven primary market segments
An eight-step needs assessment model
Measuring sales by market segments
Demographic analysis
Working with Central Administration
National benchmarks and ratios
Communication strategies
Communicating the importance of CE
Continuing education as a model
Mission and USP
Your Unique Selling Proposition (USP)
Becoming a brand
Strategic positioning in the market
Your mission in the Internet Age
Technology and Infrastructure
Servers, hardware and software
Registration software
Intranets and web-based organizations
Facilities and space
Manuals Included
Each participant will receive two manuals:
- A specially designed Executive Leadership Institute manual
- Program Review and Certification preparation manual
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