Eight eMarketing strategies that work
• The eight big strategies to employ, and be persistent with, year-in-year-out
• The most common mistakes programs make in eMarketing

The print-eMarketing mix
• How eMarketing complements your brochure and direct marketing
• Why your print brochure is still essential
• What to do, and not do, in print and with eMarketing

Upgrading your program’s main (home) page
• The new format and main page layout for success
• Moving visitors from your main page to courses/events
• What kinds of visuals to use

Creating web descriptions that sell
• Designing your website to boost registrations
• How to organize your courses/events to maximize registrations
• Writing online copy for course/event descriptions

Online registrations
• Encouraging people to register online
• What to capture in your online registration
• The next level for online registration

Online surveys as a marketing tool
• Generating valuable data from your participants
• How to write an online survey that gets response
• When and how often to send out online surveys

Online programming and the impact on marketing
• How online courses/events are impacting your eMarketing
• New advances in online programming
• Drag-and-drop, simulations, animations

Audio and video emails
• How audio and video emails work
• Writing the audio email
• What to consider in developing a video email

Do’s and don’ts of email promotions
• How often to send out email promotions
• Five secrets to email success

Writing email copy
• How long your copy should be
• Incorporating good visuals in your email
• The 5 top words to use in your email copy Blogs, podcasts, wiki pages, RSS feeds
• The latest technology in eMarketing
• What’s working, what’s not
• Top expert analysis of the future of each new technique for eMarketing

eMarketing to your seven primary market segments
• How your website design is changing to match new audience needs
• Why you will be sending out separate emails to your 7 major market segments
• Generational marketing and the role of eMarketing

Tracking email promotions
• How to track email promotion success
• What statistics to track, what each means
• Software tools for tracking your success

Creating your one-year email marketing plan
• Your email promotion timetable
• Timelines and deadlines
• Developing a comprehensive plan

Search optimization techniques
• Getting your website better search visibility
• Techniques to boost your visits
• Deciding on using outside firms

Analyzing your website traffic
• What statistics to track
• What software to use
• Why and how your exit pages are critical

The future of eMarketing
• The next big thing in eMarketing
• Level 2 and Level 3 in eMarketing
• 3 practices the most advanced programs use that your program does not