In just a few years, website and email marketing have become essential to your marketing mix and central to your promotional success. eMarketing will become even more important to your registration success than ever before.

LERN now recommends that 15% of your marketing budget and staff time be devoted to eMarketing, second only to your brochure and print promotion. With this new eMarketing Institute, you will get the latest success techniques, the best long-term eMarketing strategies to employ, and practical, howto information on what, when, where and how to conduct your eMarketing activities.

Who should attend
Anyone involved in promoting and marketing classes, events, seminars, conferences, certificate programs and other education programs should attend. The advanced level of the information will make it particularly valuable for decision makers and others with overall responsibility for running lifelong learning programs.

Why you should attend
This is the most comprehensive and intensive professional development available on the subject of eMarketing specific to lifelong learning and continuing education programs. You will be able to compare your eMarketing against the most successful benchmarks, discover gaps in your eMarketing, and take home improvements to boost your eMarketing success.

Outcomes
After attending LERN’s eMarketing Institute, you will be current with the most successful techniques in eMarketing. You will get the best One-Year eMarketing Plan available for your industry. And you will understand the keys to the longterm successful eMarketing strategies that will ensure future success for your organization.

Curriculum
This is a specialized advanced Institute. The Program Management Institute and the Marketing Institute are recommended, but not mandatory, first courses.

eMarketing Institute Agenda
Agenda of this Institute can be found here