| Institute
Content
Moving from Products to Markets
The need for new programs and products. How to move your thinking
from products to markets. Why customer-driven organizations are
more successful
Strategies for New Program Development
Your financial strategy: What to boost, what to cut, what to revamp,
what to ride.
Your niche strategy: What gaps are there in your product mix for
your market segments?
Your customer strategy: Three different approaches to success.
Your image strategy: Dominate your niches by knowing your strengths,
your USP, and what you value.
Your decision-making strategy: When to decide, how to decide,
and ways to decide on what new programs to offer.
A Step-by-Step Model for Planning
New Programs
The 10 �Right� Questions of success you must get answers to, every
time. The most important question and why you cannot avoid it.
Where to start (most of the time).
Where to start (the rest of the time).
A five-step process for getting your 10 questions answered right.
Putting the package together � does this make sense? Things you
don�t have to worry about, and needlessly spend too much time
on. How to create effective program titles.
Best New Program Ideas of the
Year
Staffing New Program Development
How to measure your development costs. How much time to spend.
Reducing wasted staff time.
The Finances of New Programs
How much money a new program should make. Opportunity costs. How
much to spend on promotion. Estimating the lifetime value of a
program.
Needs Assessments
Environmental scanning. Database analysis. Surveys for success.
Eight-Step Market Research Process
Brainstorming. Basic data about the universe. Analyzing the competition.
Developing options. Modelling. Quantitative research, testing
and decision points.
High Response Surveys
Designing successful surveys. LERN�s unique post card surveys.
Who to survey, how often. Writing survey questions.
The following publications are included
in the cost of the Institute:
Developing and Marketing Successful New Programs
Successful Needs Assessments |
