| In today’s
competitive environment, changing learner demands mean you need
to develop new programs at an astounding rate. Up to 30% of your
offerings every year should be brand new, say the experts.
Every organization has
to be continually developing new programs. And in today’s rapidly
shifting society, your customers’ interests are changing even
more quickly as they try to keep up with and respond to the changes
in their economic and social environment.
That means you have to
offer even more new programs right now. And you have to do it
with the same staff and resources. You can’t afford to waste valuable
staffing hours on programs that don’t succeed. And you can’t afford
your own R&D department. But not just any new programs will
do. They must be successful new programs, because with the fiscal
demands being placed on your organization, you can’t afford “trial
and error.”
Who Should Attend?
Any professional involved in lifelong learning programming should
attend, including those involved in developing courses, seminars,
conferences, classes, events, and other educational programs.
Participants will come
from associations, universities, community colleges, public schools,
recreation departments, other nonprofit organizations and from
the private sector.
This Institute is relevant for anyone involved in meetings, continuing
education, seminars and conferences, continuing professional education,
community education, recreation, leisure learning, training and
professional development.
Why you should
attend
In this intensive, advanced Institute, we will show you the best
strategies, proven techniques, and step-by-step how-to procedures
for Developing and Marketing Successful New Programs. After attending, you will
have the information necessary to increase the success rates of
your new programs. The result is that you will have more successful
new programs. And you will reduce wasted staff time.
Outcomes
After attending the Developing and Marketing Successful New Programs Institute,
you will have the information to be able to:
Create effective program titles
Tell if you have a winner
Know when trial and error is more cost effective than research
Conduct effective needs assessments
Design new programs for your existing audiences
Find new audiences for your existing programs
Unique
You will receive information not available anywhere else. Only
LERN can tell you proven techniques for developing new programs
and...
Why you must move from developing products to developing customers
The 10 ‘Right’ Questions of new program development success
The difference between ‘Low-Dollar’ and ‘High-Dollar’ needs assessment
How much money should be spent developing a new program
The role of programming staff and operations staff
How much income a programmer should be generating
Programming benchmarks from successful lifelong learning programs.
End Result
After attending this Institute, you will be able to increase the
success rates of your new programs. As a result, your staff time
will shift from being wasted on programs that are not successful
to being well spent on new programs that are successful. The difference
in just your staffing costs and productivity will be worth thousands
of dollars to your organization.
The Developing and Marketing Successful New Programs Institute will provide you with information that
will boost the success rates of your new programs, reduce wasted
staff time, and boost profit margins of your new programs. It
is designed to provide you with a ten-fold return on your investment.
This chart illustrates
how LERN’s Ten ‘Right’ Questions can dramatically increase the
success rate for your new programs. At the left, without knowing
much about what your audience wants, your chances for success
with “trial and error” are very low. At the right, after you ask
your audience LERN’s Ten ‘Right’ Questions your chances of success
go up substantially.
Content
Specifics on the content of this institute can be found here. |
