Brand New! Hot ideas for 2005. Don't fall behind. Just one tip can make thousands of dollars for your program. The most requested seminar of the year by professionals such as yourself.

Lean on LERN and get “Information That Works.”Join LERN for a timely one-day seminar and take home the latest actions and strategies for success.

Who Should Attend
The seminar is relevant for staff in programs of all sizes. It is relevant for any kind of lifelong learning program, from national seminars to community programs. The advanced, practical, how-to information will benefit top decision makers as well as professional staff. Bring everyone!

End Result
You will take home a list of the top new brochure, promotion and web site techniques. Plus you will gain unique cutting-edge strategies only LERN offers.

Agenda
Overview: A 2005 Update
* What's working today
* What's not working anymore
* The brochure/web site mix
* Top marketing challenges

New Brochure Trends
* Cover Design
* Copy that sells
* Latest great photos
* Generational brochures

Target Marketing with promotion
* Generating more repeat customers
* The top 3 brochure distribution techniques
* Target marketing for professional and seminar programs

Web Sites that Work
* Redesigning your home page
* Creating web descriptions that sell
* The move to 7 web sites

Email Promotions
* The 2 successful types of email promotion
* Tips for email newsletters

Top New Marketing Techniques
* Audio post cards
* HTML email newsletters
* And more great ideas!

PLUS: Q&A. Bring your toughest marketing, programming and management questions - about any topic!

Relevant for programs doing:
* Business, workplace and professional development
* Avocational, leisure, community ed and recreation
* Seminars and conferences

Your seminar will be presented by one of the following:

Julia KingTamang, LERN Consultant and contract training expert.

William A. Draves,
LERN President.

Greg Marsello, a co-founder of LERN and LERNs Vice President for Organizational Development