DAY ONE  [ Day Two ]

Blending your product mix

• The importance of blending your product mix
• The shift in product mix to blending
• New demands for program productivity

New opportunities

• Where to look for new opportunities in the external environment
• Differentiating your program, becoming unique
• Six ways to establish and dominate a niche

Internal Strategies to Make More Money

• Centralizing operations
• Doing more sales
• Redesigning job descriptions

Noon - 1 p.m. Luncheon with participants

Planning and CEO strategies

• New financial parameters
• Reducing costs and overhead
• Seven new CEO management strategies

Answers to your questions
3:30 p.m. Day concludes on time.

There are morning and afternoon breaks.

DAY TWO

The seminar starts at 9 am and ends at noon.

Big Money #1: Contract Training
If you are not doing customized or on-site programs, this is an important and growing revenue source. If you are already involved, we'll show you three new techniques to double profitability.

Big Money #2: Certificate Programs
We'll show you how to look beyond local and traditional certificate programs to where the hot markets are, and where the growth is.

Big Money #3: Events
Special events can mean special income, publicity, and serve a new audience. We'll give you some techniques to make your special events more special.

Big Money #4: Online Courses
Take your certificate programs and curriculum global. We'll give you the top 5 keys for success with online courses.

Big Money #5: Seminars
Seminars have gone through some tremendous changes in the last few years. We'll show you how to make seminars survive in the new environment.

Big Money #6: Conferences
Conferences have a long term potential and an excellent 50% return rate: if they are done right. We'll give you the six keys to making conferences successful.

Big Money #7: Recruitment for High Dollar Programs
Too many programs waste valuable and limited staff time and resources with low dollar programs. We'll give you tips on how to redirect your energies towards higher income and more profitability.

Big Money #8: Consulting
This new growth area can evolve out of your programs and be a profitable source of income for your organization.

Big Money #9: Partnerships
Partnerships are another way to streamline your costs, venture into new territory while reducing your risks, and serve new audiences.

Big Money #10: Mergers & Acquisitions
We don't use these terms in the nonprofit world, but the same principles apply to your program. We'll show you how mergers and acquisitions are taking place in the field of lifelong learning.

Answers to your questions
12 noon: The seminar concludes on time.

There is a mid-morning break.