New! Developing
Your One Year Marketing Plan
Why this seminar is important to YOU
Welcome to marketing in the 21st century. It is a
challenging time for marketing continuing professional education
programs, seminars and conferences, and community-based open enrollment
programs. It is a changing time, a time of fiscal pressures and
accountability, a time of increasing competition, a time of niching
out into smaller markets.
But it is also a time when the sophistication and expertise
in marketing programs have never been higher. There are exciting
new developments in database marketing, target marketing, market
mapping, and relationship marketing.
More critical now than ever is the need to develop a one-year
marketing plan that all members of your organization can follow.
Taking time to develop this plan is a must. The plan must be
specific and measurable. It must serve as a road map for your organization.
Highlights
- How to use LERNís step-by-step one-year marketing
plan blueprint for your lifelong learning program
- Implementation, monitoring and evaluation tools to guide
and ensure your plan is a success
- Specific formulas and reports to use when developing your
one-year marketing plan
- Time to network. Included in the seminar is a complimentary
lunch and networking time.
Why You Should Attend
The information taught in Developing a One-Year Marketing
Plan is a must for every lifelong learning program.
Without this knowledge you will be denying your program the
critical tools it requires to meet customer needs and prosper.
This is the only seminar that addresses the development, implementation
and monitoring of one-year marketing plans.
The seminar is full of practical, how-to techniques that will
be immediately applicable to your program. The most successful programs
use LERN's blueprint for developing a one-year marketing plan.
You must learn how to work smarter and not harder. To do that,
you need to have the appropriate tools and techniques that this
seminar will include.
Step-by-Step
Your one-year marketing plan needs to be more that
just dates. It needs to be more than just numbers. It needs to be
more than just a dream. LERN's one-year marketing plan blueprint
allows you to fill in the blanks. This plan guides you as you focus
on image, customer, competition, financial, product, promotion,
and management issues. It also gives you a detailed planning component
that can serve as a calendar for your organization. These steps
lead you to define who you serve, how you will serve them, when
you will inform them, and how you will determine if you were successful.
Action and Not Theory
Everything that you learn will be practical. After
this seminar, you will be able to take immediate actions toward
developing a one-year marketing plan. Along with the information
shared by the presenters, you will have a manual designed to guide
you through the development process. Tips and techniques for involving
staff and customers will be discussed, as well as direction on how
to use technology to serve your needs.
Pragmatic examples will be used to demonstrate each step.
Results
This power seminar represents the latest, most advanced and current
techniques in developing marketing plans that work for lifelong
learning programs.
At this exclusive LERN event, you will find information not
available anywhere else. Developing a One-Year Marketing Plan contains
a blueprint for a one-year marketing plan for your organization.
The content is actionable and not theoretical. With this two-day
seminar, you will be able to gain new information tools with which
to compete, and win, in the tough new marketing environment.
Without a one-year marketing plan, your program will drift without
direction and never reach its true potential.
Free Publication Included
Developing a One-Year Marketing Plan is LERN’s most highly demanded
manual. Included in the manual is LERN’s 12-step blueprint, a one-year
market plan final report outline with examples, an end-of-year report,
as well as other formula, strategies and key marketing information.
After the seminar, your organization will be able to follow
this manual in developing your own one-year market plan.
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