One-Year Marketing Plan Overview

• Why you need a One-Year Marketing Plan
• Successful programming requires great marketing
• Whose role is it to develop the plan
• Five techniques for preparing your program for a One-Year Marketing Plan

Step-by-Step One-Year Marketing Plan Blueprint

• Step 1: Positioning your program for success
• Step 2: Who are your customers - really?
• Step 3: Market analysis strategies

Noon - 1:00 pm: Luncheon with participants

Step-by-Step One-Year Marketing Plan Blueprint

• Step 4: The finances of your marketing plan
• Step 5: Database marketing
• Step 6: Creating programs that attract crowds
• Step 7: Developing and implementing costeffective promotional campaigns
• Step 8: The Internet and your marketing plan
• Step 9: Pricing as a marketing strategy

Answers to your questions
3:30 pm: Day concludes on time.

There are morning and afternoon breaks.

DAY TWO

The seminar starts at 9 am and ends at noon.

Detailed Marketing Planning of your Program and Event

• Seminar promotion timetable
• Conference promotion timetable
• Course promotion timetable

Implementing Your One-Year Marketing Plan

• Leadership and ideal structure to support the plan
• Getting support for your plan

Monitoring Your One-Year Marketing Plan

• When to make changes and when not to make changes
• Five important reports that should be generated
• Tracking performance in time and cost

Evaluation and Continuous Improvement

• Organization report
• Methods of reviewing your plan
• Staff accountability
• How to develop an end-of-year report

Answers to your questions
Noon: The seminar concludes on time.