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Executive Leadership Institute

Advanced strategic planning for CEOs, decision makers and future leaders in lifelong learning. Stay on the cutting edge of strategic planning and thinking, acquire the benchmarks and ratios needed to keep your administration informed and supportive. And take away the materials to review and improve your own operations and organization.

You will get unique content sessions in this Institute not available anywhere else. These are probably the most stressful and uncertain times that continuing education executives have ever faced.

Amidst the changes are also unprecedented opportunities for growth, recognition and visibility. We are in the century of lifelong learning. The challenges are great, and the possibilities are enormous and exciting.
 
Why You Should Attend
There are four primary reasons why you should attend the Executive Leadership Institute:

With the field of continuing education changing, decision makers need to stay on the cutting edge of strategic planning and thinking. LERN’s ELI provides networking with the top experts and other colleagues in continuing education.
Professional development of your staff is more critical than ever. With the Executive Leadership Institute, you will gain a training package to lead the professional development of your staff.
Support from central administration is more important than ever. The ELI will give you the national benchmarks, ratios and trends needed to keep central administration informed and supportive.
Institutional assessment is gaining in popularity. With the ELI, you will take away the materials necessary to undergo a program review.
 
Who Should Attend
CEOs, including deans and directors of continuing education, and other executives with decision-making authority in the continuing education unit. The program is geared to decision makers in higher education, including university continuing education units, colleges and schools in universities, extension units, community colleges, technical institutes, and private colleges and universities.
William A. Draves, CAE, is President
of LERN, one of the nation’sforemost authorities on lifelong learning. Draves is author of Teaching Online, Learning OntheNet, Reengineering
Continuing Education, Improving Financial Performance, Marketing in the 1990s, Energizing the Learning Environment, and editor of Winning With Central Administration.

His latest book, written with Julie Coates, is Nine Shift: Work, Life and Education in the 21st Century.

He has a Master’s degree in adult education from The George Washington University in Washington, D.C. Draves is a popular speaker in great demand, and has given seminars in most states and in Germany, England, Canada and Australia. He is a past president of the Coalition of Lifelong Learning Organizations.
Greg Marsello is LERN’s Vice President for Organizational Development and a national authority on reengineering management and running programs. Marsello is a co-founder of LERN and was chair of the board of directors for 12 years. With more than 20 years in the business, he has authored publications, gives frequent seminars and does consulting on marketing, management and program development.

Marsello is also President of Learning Connection, an independent lifelong learning program in Providence, RI. He started Learning Connection in 1980. With more than 15,000 registrations a year, Learning Connection is one of the largest providers of avocational and leisure learning in North America.
Benefits
Stay on the cutting edge of strategic planning and thinking in the field of continuing education by networking with the top experts and other colleagues.
Gain a training package to lead the professional development of your staff.
Acquire the national benchmarks, ratios and trends needed to keep central administration informed and supportive.
Take away the materials necessary to undergo a program review, taking the initiative in an institutional assessment that is relevant to continuing education, and confirming your continuing education unit’s success and importance in your institution.
Institute Format
Briefings by top experts
Networking and discussion
Review of program assessment criteria
Informal socializing
Outcomes
At the end of the ELI you will:
Have the materials with which to conduct an internal self-assessment of your continuing education unit based on national standards and quality guidelines.
Be able to present to your central administration the results of your internal self-assessment based on national benchmarks, ratios and trends in continuing education.
Have a training package with which to further the professional development and training of your staff.
Take away the quality benchmarks with which to measure your continuing education unit’s success.
Executive Leadership Institute Agenda

A Look Forward: Continuing education and higher education in this decade
State of continuing education and higher education today
The next 3-5 years for continuing education
How broken existing higher education models are transformed in this decade
How the second half of this decade will be very different from the first half

New Management Skills
How to restructure your c.e. unit for the new environment
Why you should hire a staff person working from a distance
New ways to increase staff productivity up to 25%
CEO Skill #1 Managing Telecommuters

Creating New Staffing
The 8 new c.e. staff positions emerging in our field
New eMarketing positions
New Programming positions
The one-year staff position

Online Programming
Why this is one of the biggest new growth areas for continuing education
Keys to successful online courses and certificates
Curriculum building and instructional design for online courses
Extending your audience with online

Changing Yourself
What you need, and don’t need, to know about technology
Revising your own work style for greater productivity
Changing the rules for your staff means changing the rules for yourself
How working when and where you want boosts your productivity

Capturing Markets and Customers
Keys to creating new initiatives
Protecting your customer territory
The top things to know about the biggest market for c.e. this decade: Gen Y
 New CEO Skill #19. Know what the Top 2% of Your Customers are Doing

Redesigning Programs and Product Mix
Investing in new product development
How to shift from information to solutions
New promotion and production costs
 CEO Skill #9: Move from Manager to Expert

Operations and Profitability
New Operating Margin targets
How to make software do it
Latest on profitability potential
 CEO Skill #15: Centralize Operations

Working with Central Administration
Explaining national benchmarks and ratios
New communication strategies to promote the importance of c.e.
How to be essential to your institution
Continuing education as a model

PLUS
Discussion and Small Group Topics such as:
The Top Ten list of things CEOs should now do in the next 3-5 years
Your personal Action plan, then discussions with the rest of your group
The 3-5 most common action plan items
Managing institutional change and working with central administration

Special Feature:
Briefing on this decade’s biggest education-related issues, including:
Intellectual property: owned versus shared
Transportation: cars versus trains
Careers: tangible versus intangible goods
Access to data: privacy versus transparency

Another benefit:
Take away this new 12-Page Report!
Our predictions for the Second Decade of the 21st Century
Our 9 original predictions for this century have already come true.
Now get our latest predictions for the next ten years.

 
 
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