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| Agenda |
| Thursday, April 8 |
| 2:00 – 3:30 p.m. ET Right on the Money – Corporate and Contract Training: Selling Strategies that Work Moderator: Julia King-Tamang Panelists: Mike Rainey, Trenton Hightower, Patricia Hoyt Corporate and contract training are big financial producers for all of our leading practitioners. Learn how they position their programs for success, how they staff for maximum success and sell for maximum dollars. Hear about the tools, templates and benchmarks they use to keep on track and leverage added success. Ask them for their best tips for success. |
| Thursday, April 15 |
| 2:00 – 3:30 p.m. ET Operating Like a Business: Planning for Financial Success Moderator: Greg Marsello Panelists: Doug Soo, Rita Martinez-Purson, Russ Mills Being successful means having the right structure, being data-driven and using industry benchmarks, following best practices, using a software system that supports your operating requirements, and having a one-year and strategic plan. Learn from the professionals who have successfully led their organizations, as well as central administration into the 21st century. |
| Thursday, April 22 |
| 2:00 – 3:30 p.m. ET Hitting the Target – Marketing Strategies that Promote Efficiency and Growth Moderator: Greg Marsello Panelists: Tom Leaverton, Kim Halpern, Amy Lane Being market driven and customer focused are the hubs for success for our top-performing programs. All deploy target marketing strategies that keep them focused on their most valued and valuable customers. Hear how specific target marketing techniques boost enrollments while reducing overall marketing expenses. Learn how they use key data to make marketing decisions and drive more dollars to the bottom line. Ask how they create customer loyalty and build high customer repeat rates. |
| Thursday, April 29 |
| 2:00 – 3:30 p.m. ET Finding the Right Product Mix: Strategies for Effective Programming Moderator: Julie King-Tamang Panelists: Kim Johnson, Jan Wahl, Sherry Tenclay Deploying a series of LERN programming techniques and benchmarks, our practitioners have all created programming models that foster winners and limit loser courses and events. See how they plan, select, manage and evaluate programming for maximum success. |