Whether you call it contract, customized, corporate training/education, or even solutions selling – serving business and industry with customized educational products and services is a mainstay of most continuing education programs. Contract training is the most profitable and most cutting-edge continuing education program unit. A successful contract training unit generates visibility, new teaching and learning techniques, partnerships, new programming, and much more.
Running a successful contract training unit can be challenging, especially during tough economic times. Businesses, government agencies, and local organizations have downsized and training dollars have been cut. Clients are more demanding than ever and are requiring a strong return on investment. Staff efficiency is mission critical since most contract training units are either part of a continuing education unit, or have less than 5 staff members.
Efficiencies are critical to ensure high staff productivity. Contract training has shifted from an emphasis on training to a more broad emphasis on providing solutions, and solution selling requires a new skill set. The Contract Training Conference has been designed to give you the skill set necessary to increase sales, improve productivity, and ensure financial self-sufficiency.
LERN returns to Rosemont, Illinois for a third year due to the easy access both nationally and locally. Rosemont is home to O'Hare Airport. The hotel offers complimentary 24-hour shuttle service to and from the Shuttle/Bus Center located near terminal 2 at O'Hare approximately every 15 minutes. The CTA Blue line has stops
near the hotel at the Rosemont Station and at O'Hare Airport. The hotel also provides discount parking at $10 for both hotel guests and local attendees.
The daytime average temperature is 58°F (14°C) with the overnight temperature averaging 39°F (4°C).
To make reservations, call 847-696-1234, or 800-233-1234. The rates are $129 single or double, excluding taxes and fees
and include a complimentary breakfast.
Reservations must be made by March 13. A portion of the room rate is used to offset conference expenses.
Hyatt Regency O'Hare
9300 Bryn Mawr Avenue
Rosemont, Il 60018
Second Person Discount!
Bring a second person from your program at a reduced rate. Use the Contract Training Conference to brainstorm with each other at the end of the day. Attend different concurrent sessions and get twice the information for your program. Compare notes and bring back ideas to improve your contract training unit.
The Learning Resources Network (LERN) is the leading association in continuing education and contract training serving around 1,000 colleges and universities every year. LERN supports providers of continuing education and contract training with research, trends, and best practice strategies, techniques, and tips. LERN information is practical and immediately applicable.
Cancellations and substitutions must be requested in writing. Email is acceptable. Cancellations made prior to March 1 will receive a full refund. Cancellations made after that date will be charged a $100 administrative fee. No refunds if cancellation is after March 15. If substitute is not a LERN Member additional fees may apply.
Why You Should Attend
The Contract Training Conference is designed to give you the strategies, techniques, and tips you need to lead your contract training unit into the second decade of the 21st century. The information will be practical and proven, and you can implement what you learn immediately.
Only LERN tracks the best practices of winning contract training units, and now you have access to contract training best practices, and ONLY contract training best practices at one conference!
Who Should Attend
Whether you are the CEO/Director of a continuing education program or contract training unit, a salesperson, a product developer, or an operations professional, the Contract Training Conference is for you.
After attending the Contract Training Conference, you will have the information and best practices to:
• Prove to your central administration why contract training is critical and must be allowed to follow a different set of rules.
• Shift your contract training unit from selling training to selling solutions.
• Identify industry trends and provide your clients the highest level of industryspecific service and support.
Walk out with the strategies to transition into a winning contract training unit. Understand contract training trends that will shape your future – get ahead of the game. Get a checklist of the actions you should take and the strategies, techniques, and tips to make them happen.
Materials & Services
You’ll receive a Conference Manual that will be your Conference guide and a source for valuable future reference. You will get to know all the FREE LERN member benefits specific to contract training units, including marketing material critiques, data analysis, document examples, and much, much more.
Exciting New Keynote Speaker shares his secrets to the path of contract sales success!
Greg Surtman is a $1 million dollar contract training salesperson. In this new keynote, he’ll share his best thinking on the path to sales success in his role at Cuyahoga Corporate College. As Director of Business Development, Greg is responsible for building and maintaining relationships with strategic accounts in Northeast Ohio. By driving the right conversations with the right people at the right organizations, Greg has been able to generate more than $17 million in contract services revenue since 2003. His consultative approach develops long-term client relationships and a deep understanding of client need, both key ingredients to establishing a sustainable account portfolio.