Operations and Staffing Institute CEU Quiz

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Your email address:

Your first and last name:

1. Which of the following is an email marketing platform?

Mailchimp

I-contact

Constant Contact

All of the above

2. What is a good benchmark range for your “email open rate”?

15 - 25%

25 - 35%

35 - 45%

Over 45%

3. What is one major benefit of owning your own email list?

You can rely on social media algorithms to reach your audience

You fully control your communication and keep your audience even if platforms change

Your emails automatically go viral

You never have to write content again

4. Which subject line is most likely to increase open rates?

“IMPORTANT INFORMATION – READ NOW!!!”

“Winter Classes: Learn Something New This Season”

“SALE!!!!! FREE STUFF!!!”

“Class Update #47”

5. What is considered a good click-through rate (CTR) for most email campaigns?

0 - 1%

2 - 3%

5% or higher

20% or higher

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