LERN Conference / Pre-Conference Seminars

Developing Your One-Year Marketing Plan

More critical now than ever is the development of a one-year marketing plan that all members of your organization can follow. Taking time to develop this plan is a must. The plan must be specific and measurable. It must serve as a road map for your organization.

Highlights
• How to use LERN's step-bystep marketing plan blueprint
• Implementation, monitoring and evaluation tools to ensure your plan is a success
• Specific formulas and reports to use when developing your one-year marketing plan
• Tips and techniques for involving staff and customers
• How to use technology to serve your needs
• Pragmatic examples will be used to demonstrate each step

After this seminar, you will be able to take immediate actions toward developing a one-year marketing plan. You'll have the tools to compete, and win, in the tough new environment.

Wednesday, Nov 30, 2011
9:00 am - 3:00 pm Fee: $125
Fee does not include lunch.
Advance registration required.

Paul Franklin is a national marketing authority.