We believe we should win the competition for Catalog/Brochure for both the ambitious scope of our concept, and its impressive execution. The objective of the School of Visual Arts undergraduate catalog is to show prospective students why SVA is the preeminent training ground for the next generations of artists. We want to prove that SVA, located in New York City, is the best art school to attend.
Our solution to that goal is to present visual and factual evidence, first by giving dozens of facts about NYC, SVA and its students, and then by presenting literally hundreds of examples of student work throughout the book. We also employ a unique, heat-responsive ink on the cover that, with the application of heat, (such as from one’s hand) a map of the school is revealed.
During SVA’s recruiting period using this catalog model, they have seen an increase in applications to the school by 22.5%. Also, this piece has garnered awards and recognition from design competitions. We have had numerous inquiries regarding the paper stock from printers, designers and other schools; the catalog is still lightweight, despite its size and is at over six hundred pages.