LERN Annual Conference, Orlando, Nov. 21-23, 2014

2014 LERN Conference in OrlandoThe 2014 LERN Annual Conference is Nov. 21-23 in Orlando, Florida, at the Walt Disney World Dolphin Hotel.

New This Year!
• New Delivery Formats
• New! Advanced Programming
• New! 30 new sessions, 15 new
• Much more!



Downloadable Brochure: Download Brochure


Thursday, Nov. 20

  • 7:30 a.m. – 9 a.m.

Pre-Conference Seminar Registration

  • 8:30 a.m. – 3 p.m.

**Pre-Conference Seminars

  • 10 a.m. – 8 p.m.

Conference Registration

  • 3:30 p.m. – 5 p.m.

LERN Leader Meeting For LERN members interested in knowing more about LERN. Email Tammy at info@lern.org if you wish to attend.

  • 3:30 p.m. – 4:30 p.m.

Getting the Most from the LERN Conference

  • 3:30 p.m. – 5 p.m. 

Future Leaders Meeting

  • 4:30 p.m. – 5 p.m.

Get to Know Disney and Orlando

  • 5 p.m. – 6 p.m.

All Conference Reception — Exhibit Hall

Friday, Nov. 21

  • 7 a.m. – 4 p.m. 

Conference Registration

  • 7:30 a.m. 

Exhibits Open

  • 8 a.m. – 9:50 a.m. 

Opening Session

• Cathy Noonan, Chair of the Board
of Directors
• The State of Lifelong Learning:
William A. Draves, President
• Opening Keynote: “Leadership on
the Big Screen”

Utilizing brief clips from movies, Delatorro L. McNeal uncovers cutting edge leadership, communication and relationship lessons in a highly interactive format.
You’ll see brief slices from films such as Coach Carter, Save the Last Dance, Finding Nemo and
others. Then take away a plethora of amazing hidden leadership secrets and principles found deep within many of America’s favorite blockbuster movies.

  • 9:50 a.m. – 10:20 a.m.

Break — Hall of Learning

  • 10:20 a.m. – 11:10 a.m.

Concurrent Sessions

  • 11:20 a.m. – 12:10 p.m.

Concurrent Sessions

  • 12:10 p.m. – 1:30 p.m.

*Networking Luncheon and CPP Awards Ceremony

  • 1:30 p.m. – 2 p.m.

Break — Hall of Learning

  • 2 p.m. – 2:50 p.m.

Concurrent Sessions

  • 3 p.m. – 3:50 p.m.

Concurrent Sessions

  • 4:30 p.m. – 5:30 p.m. 

**President’s Reception

Saturday, Nov. 22

  • 8 a.m.

Hall of Learning and Exhibits Open

  • 8 a.m. – 8:50 a.m.

Concurrent Sessions

  • 9 a.m. – 9:50 a.m.

General Session: Strong Towns: Recreating Communities for the 21st Century

  • 9:50 a.m. – 10:20 a.m.

Break — Hall of Learning

  • 10:20 a.m. – 11:10 a.m.

Concurrent Sessions

  • 11:20 a.m. – 12:10 p.m.

Concurrent Sessions

  • 12:10 p.m. – 1:40 p.m.

*International Awards Luncheon

  • 1:40 p.m. – 2 p.m.

Break — Hall of Learning

  • 2 p.m. – 2:50 p.m.

Concurrent Sessions

  • 3 p.m.

Silent Auction, Hall of Learning

  • 3 p.m.

Exhibits Close

  • 3 p.m. – 3:30 p.m.

Briefing for UGotClass Partners

Sunday, Nov. 23

  • 8 a.m. – 8:50 a.m.

Concurrent Sessions

  • 9 a.m. – 9:50 a.m.

Just for you. Personal and Professional Development Sessions.

  • 10 a.m. – 11:30 a.m.

General Session: All New! Nine Shift for 2015: The Landslide Begins

  • 11:30 a.m. – Noon

2014 and 2015 Conference Committee Meeting

  • 1 p.m. – 5 p.m.

Optional Social Events, Tours

  • 6 p.m.

LERN Leader Recognition Dinner

*Event included in the Full registration fee. Extra fee for those registering at the Basic level.
**Extra fee. Event not included in conference registration.

Pre-Conference Sessions

  • New and Online! Mastering the LERN Model – on online preconference session

Prepare yourself to get the most from the big LERN Conference this year. Take advantage of LERN’s online preconference course, “Mastering the LERN Model.” The course is FREE for conference participants.For those who are new to the LERN Conference, new in their jobs or new to the field, this pre-conference course will be especially valuable. You’ll get a heads up on the fundamentals of the lifelong learning and continuing education field including:

  • LERN terminology
  • The 10 right questions to ask
  • LERN ratios for effective marketing and programming
  • and the LERN Financial Model

This two-week, online courses is also open to those not attending the conference for $199.

This course is online and asynchronous, so you can login when it fits your schedule. It’ll be held October 6-19, 2014.

Fee: Free for conference attendees, $199 for those not attending the conference

Instructor: Fred Bayley, has been a popular speaker and presenter at LERN conferences for many years.  A senior LERN leader for 15 years, he co-authored with Julie Coates a program analysis that led to our Program Review and Certification.  From Forest City, North Carolina, Bayley has been in the field of lifelong learning for more than two decades.  A practitioner who is also an energetic and engaging presenter, he is one of LERN’s most popular facilitators.

Click here to register today!

  • New! Designing Visuals and Multimedia for Deep Learning.   One time offering only! 

Transform text bullets into engaging visuals. Craft multimedia-based instructional content more effectively.

In this hands-on seminar, learn how to design visuals and multimedia to help learners construct knowledge. Walk away with evidence-based design principles and strategies to apply to classroom visuals. One-time offering, don’t miss it!

Fee: $295

InstructorDiana L. Howles is president of Howles Associates, specializing in multimedia communication solutions such as visual design and presentations.

  • Youth Programs and Summer Camps

Get the latest info on improving your summer camp, kids’ college, child and youth programming. Find out the latest from some of the top practitioners in the field. Learn when to mail your brochure, payment plans, topics trends, and more. Take home tips from other successful practitioners on marketing, programming and running profitable youth programs. Relevant for programmers in any institutional setting.

Fee: $95

Instructor: Cathy Noonan, San Jose, Calif., is a long time youth programming professional and expert presenter.

  • Improve Email Promotions

Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the benchmarks for open rates and clickthrough rates. Learn how to improve your email promotion and responses with tracking and testing.  For both beginning and advanced eMarketers. If you are advanced, your presenter is an email expert and can answer your toughest questions.

Fee: $145

Instructor: Dan Belhassen is one of the foremost authorities on eMarketing for lifelong learning programs and continuing education. He leads the training for the Certified eMarketing Professional (CeP) designation for the field, and is author of the eMarketing Manual.

  • C.E. and Credit

Credit offerings can increase your revenue, profitability, and visibility within your institution. As higher ed institutions look to generate more revenue and participation, they are turning to continuing education for help. Credit benchmarks and programming, marketing, sales, and operations differ from noncredit. Find out the credit financial benchmarks, what is working, and the marketing strategies being used.

Fee: $195

Instructors: Paula Hogard, Dean of Continuing Education, Penn State University, University Park, Pa.; Julie Coates, LERN, River Falls, Wis. and Mark Mrozinski, Dean of Continuing Education, Harper College Chicago.

  • Creating Great Classes Faster! Last Offering!

Improve profit margins and increase customer satisfaction by spending less time to create high-quality courses. Use ‘rapid instructional design,’ a course design model that reduces time to delivery. Come learn 10 essential strategies and more than a dozen tips to make your time-to-delivery shorter than ever before.

Fee: $125

Instructor: Julia King Tamang is a consultant who has conducted hundreds of trainings about our field.

  • Designing Brochures for Results

If your brochure is the primary method for marketing your courses, this special presentation of LERN’s most popular seminar will give you specific recommendations to improve it. Your brochure or catalog, for most of your potential participants, IS your program — it is all they know about you. Discover the areas in which you can enhance your brochure’s image and its effectiveness. Specifically, you will find out about:

• Front and back covers

• Page design

• Copy

• Prime space

• Response mechanism

You’ll come away from this seminar with tips and techniques to increase income, save on costs and increase enrollments. Just one of our tips will increase your enrollments by 5 percent.

Fee: $125

Instructor: Suzanne Kart is LERN’s brochure critique expert.

  • Leading Extraordinary Customer Service

Customers come back with extraordinary customer service. Discover the key elements to managing your customer service functions. You’ll walk away with an action plan that will transform your customer service into something extraordinary.

Fee: $95

Instructor: Fred Bayley is LERN’s expert on extraordinary customer service.

  • Developing Your One-Year Marketing Plan

More critical now than ever is the development of a one-year marketing plan that all members of your organization can follow. Taking time to develop this plan is a must. The plan must be specific and measurable. It must serve as a road map for your organization.


• How to use LERN’s step-by-step marketing plan blueprint

• Implementation, monitoring and evaluation tools to ensure your plan is a success

• Specific formulas and reports to use when developing your one-year  marketing plan

• Tips and techniques for involving staff and customers

• How to use technology to serve your needs

• Pragmatic examples will be used to demonstrate each step

After this seminar, you will be able to take immediate actions toward developing a one-year marketing plan. You’ll have the tools to compete, and win, in the tough new environment.

Fee: $125

Instructor: Paul Franklin is a national marketing authority.

Early registration is required for all pre-conference seminars. All pre-conference seminars begin at 8:30 a.m. and end at 3 p.m. on Thursday, Nov. 20. There will be a 90-minute lunch break. Registrations fees do not include lunch.

Session Descriptions

General Sessions:

Friday, Nov. 21

10:20 a.m. – 11:10 a.m.

  • New! Value Creation: 10 Strategies with Greg Marsello

As competition increases you must create better value for customers purchasing your products. Discover the 10 actions you can take to increase the worth of your products, services and thus your organization. Find out how best to increase the return-on-investment of your organization resources.

  • Social Media 101 with Suzanne Kart

Find out the basics of what sites matter, where to start, what you should be posting, and how to get your program started marketing the Web 2.0 way.

  • Always New! New Growth Markets with a panel of top practitioners from different institutional settings

A hard-hitting look at the top new growth markets for 2015. This session is usually standing room only. Take home the top new growth strategies to compete successfully.

  • New! Websites in a Mobile World with Dan Belhassen

More Americans now use mobile devices to access the Internet than desktops and laptops. Come find out how you can ensure that your website displays properly across the range of modern devices.

  • New! New eTools with Les Howles

Take advantage of the growing number of eTools to rapidly develop online learning content. Adopt new strategies utilizing media-rich and interactive objects to increase learner engagement.

  • 5 Core Marketing Concepts with Richard T. Walsh

You can’t go home without knowing the key concepts of marketing. Rediscover these underlying fundamentals of segmentation, effective marketing, and more for generating results from your marketing.

  • New! Talent Management with Julia King Tamang

Discover the new trends in talent management for 2015 and beyond. Get the latest on how to hire, develop and keep your best workers. This year, we’ll talk about new trends in talent management for this year and the year beyond.

  • Hot! Mobile and Web-Based Applications to Enhance Productivity with Jennifer Selke

Discover the favorite sites and iOS applications of productive workers. This fast-paced session will cover the latest tools, sites, and iPhone and iPad applications to turbo-charge your business and simplify your life.

11:20 a.m. – 12:10 p.m.

  • Your One-Year Business Plan with Greg Marsello

The most critical plan your organization needs is a one-year business plan. Learn how to develop your plan in just one day. Find out the seven key components and techniques for efficiently getting your plan developed.

  • New! Integrated Marketing with Suzanne Kart

Learn how to successfully integrate your direct mail marketing, eMarketing, Inbound marketing, and social media marketing into one cohesive effort that maximizes your success. Take the stress out of the technical advances and new marketing techniques that are popping up almost daily.

  • New! Badges, Certificates and Certifications with Steven T. Peluso, Esq.

Certifications, certificates, badges, or something else? Third-party credentials have proliferated the marketplace. An industry expert will discuss the credentialing landscape, including: issuers, types, accreditation, and its impact on the workforce. Discover how third-party credentials may benefit your program.

  • New! Making UGotClass Work for You with Stephanie Bowlin and Christina Draper

Come hear from one of the top partners how to promote UGotClass online courses. Get the best marketing strategies to make over $30,000 in extra revenue a year! For both interested and current partners. This session will provide you with the top tips to make UGotClass work for you.

  • New! Multimedia for Deep Learning with Les Howles

How to design visuals and multimedia material to effectively teach complex content for blended and online courses. Transform text-heavy instructional content into engaging multimedia learning experiences that promote deep learning.

  • Ratios for Success with Fred Bayley

Learn the four key ratios for analyzing your finances and budgeting. Find out the ideal percentages for direct costs, teacher costs, administrative costs and your promotion. Acquire the ratios to make your program financially successful.

  • Developing Blended Courses with Kassia Dellabough

In just a few years, every in-person course will need to be blended, also called hybrid. Discover the keys to training your instructors to teach classes using the web. Then take away our easy 10 Step Method to train your instructors on building and teaching blended courses.

  • The 8 Best Practices for Listening and Engaging Consumers in Social Media with Jennifer Selke

Wondering what the rules are in this new world of social media and how they differ on the various sites like Facebook, Pinterest, blogs, YouTube, and Twitter? Discover simple and unique ways to use various social media tools to increase registrations.

 2 p.m. – 2:50 p.m.

  • New! Finding Productivity with Julia King Tamang

Finding productivity is a matter of focus and timing. What’s the one thing you could do that would make other work easier or unnecessary in pursuit of your most valued goals? In this session you’ll learn how to discern your One Thing and how to put it to work to get you where you want to go.

  • Always new! The 10 Best Promotion Strategies of the Year with Paul Franklin, Suzanne Kart and William Draves

A perennial conference favorite, this hard-hitting, fast-paced session has ideas you can use on Monday morning. Special this year: an additional 10 best promotion strategies for tough times. Plus great new advanced, how-to ideas for successful programs and post-recession marketing.

  • Cultivating Collaboration with Kassia Dellabough

Learn how to cultivate collaborative partnerships across your organization to help get the great ideas off the drawing board into implementation. Whether you are part of a small or large team, these tips will help you get things accomplished without going to battle.

  • Email Marketing Success with Dan Belhassen

Email marketing has the best ROI – but are you using the best techniques? Acquire the key success factors in email marketing. Then take home a guide on how you can create your own email marketing plan for greater success.

  • New! Making Project Management More Effective with Richard T. Walsh

Learn to use sound project management basics to achieve your goals within a timeframe that makes sense. Take a closer look at such tactics as timeline planning, reverse engineering, milestone alerts, and linear thinking.

  • Pricing to Improve Profit Margins with Fred Bayley

Market pricing isn’t the only way to price a course or event. Find out how to list prices and use price breaks. Discover why diversified pricing is better than clustered pricing. Good pricing will generate more registrations and add to your bottom line.

  • New! Hot to Build and Grow a Great Team with Layne Harpine

Explore how you can create the kind of culture in your organization that maximizes employee potential and results in continuous performance improvement. Gain an overview of the best practices and practical steps to assemble a winning team through effective leadership.

  • 7 Steps to an Effective LinkedIn Profile with Jennifer Selke

LinkedIn is the most popular business social network and website for professionals. Learn how to set up your personal profile so that it gets noticed by others. Discover how LinkedIn can be used to generate leads, recruit new employees, and find new jobs.

3 p.m. – 3:50 p.m.

  • Why Winners Win with Greg Marsello

Some 25 percent of all continuing education and lifelong learning programs are true winners. Learn the seven reasons winners win and how your program can join the list. Create your success on proven strategies and become a winner yourself.

  • New! Making Video Marketing a Reality with Kendall Harris

Here are a series of tips and techniques that will allow you to create video marketing materials without the excessive time and expense typical of video production. Get tools to quickly start producing effective videos.

  • New! Your Program Management Dashboard with Rita Martinez-Purson

Get an overview of metrics and components of a system you can customize to strengthen planning, documentation and quality control. Examples will be shared and discussed.

  • New! Reporting Student Evaluations from Aggregates of Surveys with Reg Jacklin

The value of student feedback via tools such as Survey Monkey and Fluid Surveys is greatly enhanced by aggregating the results in various ways and reporting on them. Find out how to filter combinations of timespan, key questions only, and other survey data to improve your program.

  • Hot Last Year! Building New Courses with Fred Bayley

Discover new advanced techniques for creating successful new courses. Find out the 10 right questions to ask, surveying current customers and building upon successful courses. An advanced session.

  • Needs Assessment with Richard T. Walsh

Find out the three central issues of needs assessment. Learn how to do needs assessments and how to survey customers for important information. Discover the differences between high-dollar and low-dollar needs assessments and why you must be doing both.

  • Always New! Education in the 21st Century for 2015 with Julie Coates and William A. Draves

Join two of education’s leading futurists for a cutting edge session on the latest ideas in learning, teaching and education. Fascinating, pioneering work on the latest innovations and research in education.

  • New! Instagram for Business with Nicole Siscaretti

This visual platform has a dedicated, passionate community of individuals with every kind of interest. Find out how to make hashtags work for you, how to make and keep your followers happy and how small input can cause exponential growth. Work smarter, not harder with tips on photo challenges, giveaways, and engaging your audience with creativity.

Saturday, Nov. 22

8 a.m. – 8:50 a.m.

  • Building Your Strategic Plan with Greg Marsello

You wouldn’t set sail without a map, would you? In the same way, you must have a 2-5 year strategic plan. Find out the 12 components of a successful strategic plan. Plan for the future now. Know where you’re going, and when you get there!

  • New! Maximum Success: Plan On It! with Aiysha Johnson

Come find out how to develop a framework for a personalized success plan. Then apply metrics to put a personal plan into action. Get ready for an interactive session.

  • Always New! Best Websites of the Year with Suzanne Kart

The best websites in our field of lifelong learning. Learn what makes them so good and steal these ideas for your website.

  • New! Online Course Design with John Alexander

Find out the latest advancements in online course design. Get instructional templates and online tools for online syllabus, PowerPoint template, streaming video, lecture capture software, discussion forums, and assessments. Take away a toolbox of useful tools/templates/handouts, as well as future online course design trends.

  • Streamlining Brochure Production with Brendan Marsello

Create a streamlined process that will draw eyes to both your upcoming classes and your web site. Learn how to maximize space and produce a brochure or catalog that will best represent your program.

  • Promotion Techniques that Work with Richard T. Walsh

Find out how to test and track your brochure and promotion success. Discover the ideal mailing timelines. Then gain some of the most successful methods of distribution.

  • Always New! Training Trends 2015 Report with Julia King Tamang

Every year, LERN constructs North America’s leading report on trends that will affect your business in contract training. You could do the research yourself, but attend this session and save yourself hundreds of hours of work.

  • New! Strategic Planning with Kim Becicka

Find out how to incorporate new initiative selection, key performance metrics, planning process, and one-year marketing plan into a comprehensive strategic plan. Take home a timeline, trend identification, SMART goals, financial forecasting and performance metrics alignment.

10:20 a.m. – 11:10 a.m.

  • New! The Ideal Staffing Structure with Greg Marsello

Having the right staffing structure is a main reason why successful programs thrive. Learn about the four key components of LERN’s Ideal Staffing Structure. Understand how your staffing structure impacts productivity, accountability and the bottom-line.

  • New! Partnerships: From Competition to Collaboration with Marie Price

Many programs are finding that partnerships are critical to success. This session provides a step-by-step formula to building solid and thriving internal or external partnerships to help your organization prosper.

  • Always New! What’s New in Teaching Online with William A. Draves

Find out the latest advanced teaching online techniques. From drag and drop to VoiceThread, this year’s edition focuses on the three biggest keys, and weaknesses, to online course success.

  • New! NeuroEducation: Science of the Learning Brain with Tracy King

As educators we are in the business of changing brains. The emerging field of NeuroEducation addresses the intersection of mind, brain and education. In this session, we will tour the learning brain and debunk long held NeuroMyths.

  • Always New! Best Brochure Ideas for 2015 with Suzanne Kart and Paul Franklin

Take home the best new brochure ideas from LERN’s brochure critique and design expert for lifelong learning programs. This session is so much in demand it is a perennial conference favorite.

  • Improving Quality with Fred Bayley

Your instructors are key to the success of your program. Learn how to select, train and evaluate instructors. Find out what an independent contractor is. Discover what should be in an instructor contract and an instructor guidebook.

  • New! Internal Marketing for Contract Training Units with Layne Harpine

Get more support from central administration and more understanding for your mission, your needs and all the issues that make you unique in your institution. Specific ideas for raising your contract training unit on the institutional radar.

  • New! Special Event Toolkit for Success with Laura T. Wetherald

Follow a special event planning tool to cover all the bases for event planning. Focus on key areas of needs assessments, creating signature items to your event, logistics, marketing, risk management, traffic flow, emergency management, and what to do when mistakes are made.

11:20 a.m. – 12:10 p.m.

  • Your Operating System with Greg Marsello

Learn how to implement an operating system of planning, accountability, scorecards, meeting management, and much more. Take the next step on getting a grip on your business to improve productivity, efficiency, and effectiveness.

  • New! Managing Gen Y with Brandon Tucker

Managing Gen Y can be a challenge. Leadership must be in tune with what motivates them and makes them unique. Take home not just the theory but also the realities of what it takes to manage your millennial staff.

  • Writing Effective Email Promotion Copy with Suzanne Kart

Learn the best ways to get email promotions opened and read by your target audience – including what information to include, what not to include, and how to keep your message out of the spam filter.

  • New! NeuroEducation in Action: Applying Insights that Impact Learning with Tracy King

Understanding the neuroscience of learning is only the first step in making a difference in the classroom. In this session we will explore the implications of NeuroEducation and discuss strategies for designing rich learning experiences.

  • Always New! Amazing Tools You’ve Never Heard Of With Dan Belhassen

Get five tools to power up your program. The future of your program is in the Internet cloud. Discover five innovative tools and learn how these new tools will revolutionize your online marketing.

  • Customer Retention: Key to Growth with Fred Bayley

Getting your current and past participants to come back is key to growth and profitability. Find out the most successful customer retention strategies for lifelong learning programs and how to implement them.

  • New! Advanced Pricing Issues in Contract Training with Julia King Tamang

How do you price a contract? What is ‘sustainable pricing’ and why do you need to be using it? What are LERN’s benchmarks for pricing and how do you sell price increases to your clients? Come and hear the answers to these and other pricing-related questions.

  • New! The Flipped Classroom with John D. Meyer

Discover this exciting new learning and teaching format. Find out what the flipped classroom is, how it works, why it is important and how it differs from hybrid. You will come away with the fundamentals of how the flipped classroom enhances learning.

2 p.m. – 2:50 p.m.

  • Increasing Staff Productivity with Russ Mills

How to restructure staff for greater productivity is one of the key issues facing lifelong learning programs. Every lifelong learning program must restructure staff to survive and thrive. Find out how programs follow the LERN model for increased staff productivity.

  • Generational Communication in the Workplace with Kassia Dellabough

With three generations now in the workplace, generational misunderstanding is now at an all-time high. Discover something new about your own work values, attitudes and behaviors. Take home the top practical tips for dealing with your colleagues from other generations.

  • New! 9 Reasons you Must Keep Your Print Brochure with Paul Franklin

Websites, email and social media have important roles to play in your program’s marketing efforts. But the lynchpin of your efforts still remains your brochure. Hear the nine reasons why your brochure requires continued if not elevated investment to maximize your enrollment success.

  • New! How to Engage Gen Y with Michael Garamoni

We take a deeper look at what really drives and motivates Millennials. Take away innovative programming strategies and supplemental activities that will bring Millennials in and keep them coming back for more.

  • New! Hot Spots: Working with Your Own Reactions with Julia King Tamang

Up your effectiveness and increase your productivity by learning to control your “hot spots” those emotional reactions that cause you to lose immediate access to your intellect, professional skills, physical and creative energy.

  • Program Development Tools with Fred Bayley

Identify your current best programs and understand how to develop successful new ones. You’ll explore more than a dozen core tools that will help you focus on the essential key areas of program development. These tools will provide good data and simplify your decision making.

  • New! 7 Ways to Shorten the Project Development Timeline with Richard T. Walsh

You don’t get paid while developing so you want to learn to shorten this time so you can start bringing in revenue. Learn to identify what projects can be closed faster and what it takes to make that happen.

  • Back by Popular Demand! Fatal Leadership Errors with Henry Findlay

Fatal leadership describes what not to do as a leader. Using case studies from more than 20 years of research, the presentation will highlight several fatal leadership errors made by university administrators that led to their termination and will suggest practical ways to minimize those errors.

Sunday, Nov. 23

8 a.m. – 8:50 a.m.

  • Assessing Your Organization with Greg Marsello

Discover a step-by-step process for assessing the programming, marketing, sales, and operations components of your organization. Receive a LERN Assessment Tool you can bring back to rate your organization’s performance.

  • Enrollment Management with Philip Whatley

Increase your program success by applying the four points of control: historical analysis, marketing strategies, cancellation ratios and management operations. The presenter perfected the study of enrollment analysis.

  • Marketing to Boomers with Kassia Dellabough

Recapture the Baby Boomer market. Find out what to offer, how to create the message, and price your Boomer programs for success.

  • Always Popular! Hot Picks for Community Classes

A LERN original and always a favorite. Bring one successful new class idea for community classes and take home 19 other hot titles.

  • Always New! Summer Camp Theme Trends for 2015 with Chuck Ramm and Laura Guentner

Summer camp programs remain strong and popular. Learn about emerging summer camp themes for 2015 Come away with exciting new summer camp theme ideas to implement in your community.

  • Classic! Power Up Your Copy with Paul Franklin

Get techniques to make your copy sizzle — from title to registration form and everything in between. Take home specific copy writing approaches proven to work. Acquire the top five power words that literally lure people to read on and act.

  • New! Measuring and Documenting Training Outcomes with Richard T. Walsh

Increasingly, customers want to know the outcomes they are getting from the money they are investing. Learn simple ways to identify and develop measures, how to implement the measurement, and then how to report the results in an effective way.

  • Building Support for the Field with Rita Martinez-Purson

Explore the underpinnings of what it will take to sustain and grow your program’s resources with a system-wide approach. Included will be a list of major talking points that must be addressed.

9 a.m. – 9:50 a.m.

  • New! Now and Then: Making the Most of Life’s Two Halves with Julia King Tamang

The first half of life and the second have profoundly different agendas and opportunities. The first half is filled with tasks well-known. The opportunities in the second half of life are less understood. Challenges can be a springboard to life’s most profound inquiries and accomplishments.

  • Back! 5 Star Leadership with Fred Bayley 

Unlock the energy, creativity, fun and productivity of your work group. Focusing on five key concepts builds high performing teams. Discover new ways to build higher morale, improve retention, achieve greater performance, and increase job satisfaction.

  • New! Leadership for the Next Great Thing with Rita Martinez-Purson

Today’s professionals are not only called upon to lead change, but to cultivate great new ideas that improve talent, processes, services and products. We’ll provide inspiration for a fresh approach to innovation, and consider important qualities that will provide fuel for the exciting journey ahead.

10 a.m. – 11:30 a.m.

  • General Session — All New! Nine Shift for 2015: The Landslide Begins with William A. Draves

With hats, stories, humor and great slides, we explore the next five years. It’s the beginning of the economic and social landslide of the new century over the last century. We celebrate all our predictions coming true. Discover the parallels to 100 years ago, and as always, take away totally new information, perspectives and predictions.

Spend an hour with someone who works the whole year on the cutting edge. William A. Draves is co-author with Julie Coates of “Nine Shift: Work, life and education in the 21st Century.”


Check These 8 Benefits:

  1. The Best Experts — on finances, marketing, staffing and more. You won’t find successful practitioners like these anywhere else.
  2. New! More than 25 new sessions, more new sessions than ever, on the latest issues and trends.
  3. The Hall of Learning — pioneering concept in conferencing, a LERN original.
  4. Discussion Groups — join with others in the same institutional setting to discuss successes, challenges and opportunities.
  5. Your Professional Network — through formal and informal sessions, dinner and social groups, renew and expand your network of colleagues.
  6. Brochure Exchange — get hundreds of new ideas from the brochures and catalogs you take back home.
  7. Tracks — choose from the many sessions designed for your kind of programming.
  8. Energy — the most exciting week of the year for programmers is also a chance to invigorate your creative energies and get fresh ideas.


Who Will Benefit?

  • Leaders will receive the latest information on financial, policy and planning issues to help make informed policy decisions and plan future directions.


  • Managers and coordinators will get the most advanced and current tips and techniques on budgeting, programming, management, trends, marketing and brochure design to increase enrollments, boost income and save on costs.


  • The content is geared to those in a variety of institutional settings conducting educational programs for the community, for business and industry, and seminars for professional development.


  • Colleges, universities, public schools, recreation departments, vocational. Technical schools, hospitals, museums, health care organizations, associations and private providers will be represented at this conference. More than 900 participants will come from at least five countries.


LERN Annual Conference attendees can now receive graduate credit for their attendance through the University of South Dakota.

In order to receive the 1.0 credit, participants must register for the LERN Annual Conference as well as directly through USD. Tuition for the credit is paid directly to USD – and the LERN Conference fee is separate.

To receive the credit, you must register with USD here.  The course prefix is:  AHED 790. The course title is: Strategies for Lifelong Learning. The cost is $40.

Participants must:

  • Attend a 6-hour pre-conference seminar of their choosing on Thursday, Nov. 20, or one 3.5-hour session and five breakout sessions on Saturday
  • Attend the Friday Morning Opening Session (1 hour)
  • Attend the Friday Morning  Keynote (1 hour)
  • Attend (5 hours) of breakout sessions including at least one visit to the Exhibit Hall
  • Attend the Saturday General Session (1 hour)
  • Attend (3 hours) of breakout sessions (5 if you attended the 3.5 hour pre-conference session) including at least one visit to the Exhibit Hall
  • Attend the Sunday General Session (1.5 hours)
  • Pass the ILU exams in every session where they are offered
  • Complete the conference online survey
  • Write an Implementation Paper – Select one or more concepts you learned while at the conference and discuss how you will implement the concept/s in your role at your institution:
    • State the specific sessions where you learned the concept/s
    • Detail a plan to implement the concept/s including who will be affected by this implementation, how they will be affected, and a time line
    • How will this promote 21st century learning?

For more information, call (800) 678-5376 – or email LERN at info@lern.org.

Presenter Biographies

This year’s Superstars:



Delatorro L. McNeal, Internationally renowned professional speaker

Session: Leadership on the big screen





Charles Marohn, 21st Century Community Planner

Session: Communities for the 21st Century





Tracy King, American Academy of Neurology

Session: NeuroEducation: The brain and learning





Les Howles, Leading Multimedia Design Authority

Session: New eTools and Multimedia





Fred Bayley has been a popular speaker and presenter at LERN conferences for many years. A senior LERN leader for 15 years, he co-authored with Julie Coates a program analysis that led to our Program Review and Certification. From Forest City, North Carolina, Bayley has been in the field of lifelong learning for more than two decades. A practitioner who is also an energetic and friendly presenter, he is a highly rated facilitator.



Julie Coates is the world’s foremost authority on the demographics of learning. She is an author, speaker, and consultant in the area of learning and generational learning styles. Coates is Vice President of Information Services, LERN.




William A. Draves, CAE, President of LERN, is one of the nation’s foremost authorities on lifelong learning. He has a Master’s degree in adult education from The George Washington University in Washington, D.C. Draves is a popular speaker in great demand, and has given seminars in most states and in Germany, England, Canada and Australia. He is a past president of the coalition of lifelong learning organizations.

Google+Suzanne Kart is a writer, presenter and practitioner on marketing and emarketing. Currently Director of Marketing for LERN, she is one of the nation’s leading experts on Twitter, social networks and generational communication for lifelong learning. She has more than 18 years experience in the marketing and communications fields. She does workshops across the U.S. and Canada on marketing, emarketing and generational communication. She also teaches online for the graduate school at the University of South Dakota master’s degree program in adult and higher education.

Greg-MarselloGreg Marsello is LERN’s Vice President for Organizational Development and a national authority on reengineering management and running programs. Marsello is a co-founder of LERN and was chair of the Board of Directors for 12 years. With more than 20 years in the business, he has authored publications, gives frequent seminars and does consulting on marketing, management and program development.  Marsello is also President of Learning Connection, an independent lifelong learning program in Providence, RI. He started Learning Connection in 1980. With more than 15,000 registrations a year, Learning Connection is one of the largest providers of avocational and leisure learning in North America.



Julia King Tamang is LERN’s Senior consultant for Contract Training. She has over 15 years of experience in both selling and presenting contract training. King Tamang managed the contract training division that served many of Oregon’s biggest businesses – Intel, US West, Port of Portland, ADP, Hewlett Packard and more. Her responsibilities included sales, contract management, hiring, curriculum development and quality control.



Kassia Dellabough is a LERN Senior Consultant and Director, Office of Professional Outreach & Development for Students, School of Architecture & Allied Arts, University of Oregon. Dellabough’s areas of expertise include developing hybrid and flipped courses, and generational marketing.




Layne Harpine of Emerald Isle, North Carolina, is a LERN senior consultant and an expert training consultant.




Aiysha Johnson crop


Aiysha Johnson of Chicago is an outstanding programmer.






Dan Belhassen is an eMarketing expert and owner of Modern Earth in Winnipeg, Manitoba.






Stephanie Bowlin of Richmond, Virginia, is a top online course promoter.






John D. Meyer, of Melbourne, Florida, is a pioneer of the flipped classroom.






Marie Price of Post Falls, Idaho, is a top workplace educator.






Richard T. Walsh, Virginia Beach, Virginia, is a business trainer and sales expert.






Chuck Ramm of Temple, Texas, is a top recreation professional and leader.






Rita Martinez-Purson, Tucson, Arizona, is an award-winning program executive and group facilitation expert.






Brandon Tucker of Ann Arbor, Michigan, is a Gen Y manager.






Henry Findlay of Tuskegee, Alabama, is a top leadership researcher.






Michael Seppi of Eureka, Missouri, is a leading community educator.






Jennifer Selke of Berkeley, California, is a nationally-known social media expert.






Steven Peluso, Esq. of New York, is an expert in workplace accreditation.

Location Information

Hotel Information:

The beautiful Walt Disney World Dolphin Hotel  is conveniently located near Disney’s BoardWalk, Epcot and Hollywood Studios.

The resort offers 17 restaurants and lounges, along with an awesome pool, health club and a fabulous spa. The daily resort fee of $10 includes internet access in your guest room, free local and domestic long-distance calls, and two bottles of water daily. As a guest at the Dolphin, you’ll also benefit from Disney’s extra Magic Hours, when one of Disney’s four theme parks offers you access either one hour early or two hours later than regular park hours.

To make reservations, call the hotel at (407) 934-4000, and tell the agent you are attending the Learning Resources Network conference. Rates are $179 for single and double rooms, $204 for triple, and $229 for quad, excluding taxes, fees and the daily $10 resort fee.

Reservations must be made by Wednesday, Oct. 29 at 5 p.m. EST but we expect the room block will sell out well in advance of this date.

Transportation Information:

The easiest way to get to the hotel from the Orlando International Airport is by shuttle. Mears Transportation is offering LERN Conference attendees a special price round trip price. Download the 2014 LERN Annual Conference Mears Shuttle Coupon, or book your shuttle service online  and use 477373079 as the priority code when checking out.


Registration Information

Remember, basic registration for the third person from your institution is always free!

There Are 6 Easy Ways To Register

Register Online

Complete the 2014 Annual Conference Registration Form and:

Register by Email:

Send your registration information to info@lern.org.

 Register by FAX:

Complete the registration form and fax it, toll-free, 24 hours a day, to 888-234-8633.

Register by Phone:

Have your registration form ready and call Tammy at 800-678-5376. The phones are open from 8 a.m. to 5 p.m. (CT) Monday-Friday.

Register by Mail:

Complete the registration form and mail it to:

LERN Conference Registration

PO Box 9

River Falls, Wisconsin 54022 U.S.A


A purchase order will reserve your place, with payment due at or before the conference. Please fax your registration and PO to us at (888) 234-8633 and we will email you an invoice.

LERN International Awards

Your program could be one of those recognized for innovation in programming, excellence in catalog or brochure design, a marketing effort, or exemplary management practice, or a noteworthy contribution to your community.

The winners represent the best of the best in lifelong learning and continuing education.

Remember, the more data you can provide that supports your submission, the more competitive it will be. All online submissions in the brochure/catalog/schedule category require the uploading of a PDF version of the nominated material. Submissions that are mailed in require four hard copies of the nominated material.

View the guidelines and submit your award here: LERN International Award Guidelines

Check out winning entries from past years:

2013 LERN International Award Winners

2012 LERN International Award Winners



Exhibitor_v4_Page_1With record attendance in 2013, exhibitors at the LERN Annual Conference in San Francisco put their services and products in front of 1,000 of lifelong learning and continuing education’s top decision makers, leaders and experts.

Take advantage of this unprecedented marketing and networking opportunity by being an exhibitor at this year’s conference at the Walt Disney World Dolphin in Orlando, Florida.

Download the exhibitor brochure and reserve your spot today. For more information about the benefits of being an exhibitor at the LERN Annual Conference, contact Tammy Peterson directly at info@lern.org or (800) 678-5376.

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