The front cover of the Fall 2007 Think Again features a strong graphic with an intriguing invitiation to the reader to "explore america's history" by exploring the catalog!  The graphic and text connect the state of Virginia's 400th Anniversary Celebration of the founding of Jamestown, the first English settlement in America, and our brand new course, "America's Beginnings: Jamestown and Colonial Williamsburg" while promoting that there are a variety of history courses featured in the publication. The statement, "we're offering several new classes that let you experience history inside the classroom and out" sends a clear message that some of these courses feature bus trips to the actual site(s) studied.  The inside front and back covers promote other noncredit opportunities while providing a sense that there are interesting, exciting and challenging experiences in lifelong learning.  The yellow color on the inside front cover flows throughout the catalog and is used to box and highlight special text information.  The professional development and personal enrichment sections are clearly identified dividing the catalog into 2 distinct course categories.  Each of these pages contains a content reference guide with page numbers so that our readers can quickly locate the subject area in which they are most interested.  The back cover captures the attention of the reader with an action graphic and an action question  "What are you doing tonight?" while providing suggestions for experiencing, learning and having fun! 

The Fall 2007 TA has only been out a few days and has already attracted a significant number of new customers to our program!  The most predominate comment  from our readers has been that "the front cover really attracted my attention and I just had to know what was inside!" This statement translates into our reaching new audience markets and increasing our exposure within the community.

Since the LERN critique several years ago, the publication has undergone numerous changes to its format and design   We feel that this is our best Think Again in the 10 years that we have offered our noncredit program and we still have more LERN recommendations to implement in the future!   James Campbell, Marketing Director for the School of Continuing Studies, is responsible for the design and layout of this major noncredit promotional piece.  Our noncredit program unit, the Office of Community & Professional Education, appreciates the time and talent that James puts in this catalog which is published three times a year.  Our school's Marketing Department consists of only 2 people and too many publications to count, so his dedication to the creation and continual evolution of the Think Again is commendable!