For best marketing, Edina Community Education, Edina, Minnesota, Marsha Buchok, Meg Martin & Lori Murphy, accepting.

The award illustrates two of the MUST DO marketing strategies right now. The first is generational marketing, creating separate brochures for each generation. This program has one for the Baby Boomers, and one for youth. LERN invented this strategy, it works and it’s starting to grow. The second strategy is a greater use of post cards. They’re colorful, not expensive, and can be targeted, especially to those not getting your brochure. The post card promotion technique is new, growing and will be successful for years.