For best brochure, Bismarck State College, Bismarck, North Dakota, Karen Selensky accepting.

First, the brochure is targeted to promote and sell just one activity, and to just one audience. That’s key.

Second, the 21 st century design elements, the allusion of motion, the understatement.

This is an inside page. Lots of white space, Lots of verbs like develop, establish, manage. Clear business language for people short on time - - that’s all of us.