For best brochure, Howard County Parks and Recreation, Columbia, Maryland, Laura T. Wetherald, accepting. While households received the regular brochure, teens rarely thumbed through the many pages to find their activities.

The solution: a supplementary brochure targeting middle and high school youth. A committee of youngsters created the brochure. We like the cover photograph (left). And we liked the copy, including “Real Drama,” “Trend Alert,” and “Rock your world.”

Generational marketing is here to stay. And yes, registrations went up.