2003 LERN Awards: Best Brochure

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Best Marketing

The third history making new technique, the top marketing innovation of the year, Audio Post Cards. Our final International Award goes to the Certified General Accountants of Ontario, Toronto, Ontario, Canada, Judy Gombita accepting.

Dear New Member,

CGA Ontario’s program supervisor for seminars and conferences, Sharon Headley, gives you some last-minute reminders about the association’s fast-approaching conference and admission to membership ceremony, in the newest (and final) audio postcard.

First, make sure your computer speakers are turned on. It may take a moment to hear the audio message on slower Internet connections. Alternatively, look for the link on the postcard to view a text version of the audio message.

They sent this email message (right) to some 700 people, encouraging them to click on the link

to a web page on their site. As soon as people clicked on the link and went to the web page, a 60 second announcement begins playing. No software needed.

Here’s the web page (left). During the message, potential participants see the picture of the speaker and can read more information on the web page.

It’s personal. It conveys a message that cannot be relayed with words alone. It’s variety. It’s new. It’s easy. It’s the top new marketing technique of the year: audio post cards.

Click on any image for an enlarged version

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