For best brochure, City of Sunnyvale Parks and Recreation, Sunnyvale, California, Kristin Mingst accepting. “We decided to confront the economic decline head on,” says Kristin. So they capitalized on the trend of families to stay closer to home for summer vacation this year and created a brochure theme with “getaway” classes and “mini-vacation” activities.

This is the brochure cover (left) with post cards from the local community and the tag-line “Wish you were here.”

This is the back page (right) with “Your passport to summer fun” continuing the theme with more ‘vacation photos’ of people taking classes. A brilliant innovative idea.