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2003 International LERN Awards
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Best Marketing
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For best marketing, Corporate and Continuing Education, Central Piedmont Community College, Charlotte, North Carolina, Mary Vickers-Koch, Paul Koehnke and Terry Lewis, accepting. The program, “A Challenge to Balance,” helped individuals achieve a work/life balance. The program and the marketing are geared to Generation X and the images and values are just right for Gen X. It excels in generational marketing.

Notice the words “values” and “self” and “family.” (below) A tagline noted, “Make a Life, Not Just a Living.” The box said, “Come out and play.” Outstanding generational marketing.

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