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Select Your Carrier Routes

For programs in the United States, distribute your brochures to selected carrier routes, not blanketing all carrier routes in a zip code. The strategy continues to be validated by programs reporting higher enrollments and lower promotional costs. Awards nominations from programs continue to show that selecting only the best carrier routes for your distribution outperforms […]

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Staffing Issues Shift to Training

“You know only about 50 percent of what you need to know to do your job,” Greg Marsello will tell participants at the big LERN conference in New Orleans.  Marsello travels all over Canada and the United States visiting LERN member programs every week. Staffing emerged several years ago as the top issue for lifelong […]

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Before Offering a Refund

Suggest a UGotClass online course before giving a refund for an in-person class, says Christina Draper of Virginia Commonwealth University in Richmond, VA. LERN’s UGotClass online courses never cancel, she notes. With most programs experiencing around a 20 percent cancellation rate for face-to-face courses, suggesting an alternative online course can reduce your refunds and lost […]

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Session Slides and Handouts Now Online

Check out the conference session slides and handouts now, before you arrive in New Orleans. Session slides and handouts for almost all of the sessions at the big annual conference are now online.  So now you can view the handouts and better determine which sessions are best for you. The biggest “complaint” (which we view […]

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Give us your input on 21st Century Competencies

Give us your feedback and ideas on what 21st Century competencies are now needed in the workplace. This includes the general workplace, and also your program’s workplace.  LERN leader Michael Garamoni will facilitate an online session prior to the conference on the topic. Garmoni and his task force members will also lead an open roundtable […]

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Jared Campbell

New teaching model emerging

Sometimes called “engaged learning” or “active learning,” a whole new model for learning and teaching is in the early stages of evolution for lifelong learning participants in the 21st century. The latest new teaching techniques, both for face-to-face classes and for online courses, will be showcased at the big LERN conference. The new model will […]

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New! People’s Choice Awards

Awards submissions this year were so good you will be able to vote on your favorites with our new People’s Choice Awards activity. View the awards submissions on the poster exhibit in the Hall of Learning.  Then vote. The Peoples Awards will be in addition to the judges for the International Awards luncheon.  Let’s see […]

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The importance of multiple mailings

Although your promotion efforts should be integrated, still 75% of your marketing budget needs to be spent on printed materials, such as your catalog. Kirkwood Community College. Continuing Education & Training Services is committed to direct mail and utilizes industry best practices such as mailing the catalog a second time with a different cover, producing brochures […]

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Hot New Fall Classes

From a survey of the most successful lifelong learning programmers in North America, here are their hot new courses right now, PLUS their predictions of their next hot new course or event. – New digital technology is a big theme this fall. Lifelong learning programs in different constituencies are all offering new courses related to […]

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1 Tip = $1,800

Here’s a LERN pricing tip that Carolyn Madzar of Marlborough, MA said made her an additional $1,800 in profit twice a year from just one class. That would be more than $10,000 over three years not just in more income, but pure profit.  Here’s what she told other LERN members this month in our online […]

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