Stressed out over social media

“Social media has flipped out many marketers in our field,” Suzanne Kart told participants at LERN’s annual Executive Leadership Institute in Tucson recently. “People are stressed out about marketing today,” she says. She advises lifelong learning programs to focus on the top eMarketing priorities that generate registrations, rather than trying to have a presence on […]

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Staffing Big Issue

Staffing issues are becoming multi-dimensional now for lifelong learning programs, according to executives at our events this spring and LERN on-site visits to lifelong learning organizations.  In fact, there will be a whole track of sessions at the big LERN Annual Conference in New Orleans Dec. 2-5, on the subject of staffing. Here are some of […]

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Got money at the end of the year?

It’s almost the end of the fiscal year and many LERN members are looking to LERN to help maximize the bang for the buck with the dollars remaining in their budgets. Here are some ways you can get the best value for your year-end budget dollars: Register NOW for a LERN Institute or the Annual […]

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Three of the Executive Leadership Institute participants, with gum.

First Gum Institute

This year’s Executive Leadership Institute became the first LERN event where participants were given and encouraged to chew gum. While slightly tongue in cheek, new research shows that chewing gum improves both learning and test scores, according to Julie Coates, one of North America’s foremost authorities on learning. More importantly, the premiere of gum at […]

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Pass it on! Delegating Work

By Dr. Layne J. Harpine, LERN Vice President If you do all your own work and never delegate, you eventually hit a production ceiling.  You can only work so many hours in a day and there are only so many tasks you can accomplish in the hours you work. Without delegation, you limit your productivity and […]

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How Many Certificates You Offer

Certificates continue to be a huge growth area.  And you have more upward potential in creating and offering more certificates. From two recent LERN events, here’s our small but first survey results on how many certificates continuing education programs are offering right now. Half of programs said they offer between one and 10 certificates.  Only […]

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Only half of LERN member programs have their website mobile optimized, eMarketing expert Suzanne Kart told lifelong learning executives meeting this spring in Tucson. Over the next year or so, a high priority for your lifelong learning program should be to make your website mobile friendly. Kart says that Google has now changed its search […]

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Katie Will, LERN Staff

Student engagement, even on a bike

The Beginning Rider motorcycle class, as instructor Scott Collins told us, would be led by him, but also by us, the students. In groups of four we studied the course reading materials – either individually or as a group, it was up to us.  Then we discussed the most important elements of the unit assigned […]

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Only One Person Accountable

To make your objectives, only one person should be accountable for each goal or objective, recommends operations and staffing authority Greg Marsello. While many people may be involved in marketing or programming, group accountability in lifelong learning is not effective. If everyone is accountable, then no one is accountable. Instead objectives get met when a […]

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Top Book Ever

LERN’s book, “How To Teach Adults,” now in its Fourth Edition, has now been translated into Russian with over 400 books distributed in Russia in the last few months. In all, the book has sold over 100,000 copies, making it the top book ever on the subject of teaching adults. The book is the text […]

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