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#1 Promotion Technique

Like the lunar eclipse last month, the top promotion technique for lifelong learning programs is awesome. It is also the easiest and lowest cost thing you can do. But the big reason it is #1 is that it has the biggest return – – the most registrations and income of any promotion technique you can […]

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8 Customer Service Standards

“A1, Second to None” customer service is expected by both external and internal lifelong learning program customers. Without the highest-level customer service, many of the other lifelong learning course programming, marketing, contract sales, and operations best practices are not as impactful. The Operations Team is where customer service or frontline staff is housed; thus, the […]

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Three proven ways to get more referrals

Let’s face it, we live in an ‘instant everything’ world, says Tony Rubleski, Mind Capture Group, and LERN Annual Conference opening keynote speaker in New Orleans, Dec. 3. He writes: From microwaves to cook our food, text messages and same day shipping we are an impatient society. I find this same parallel when it comes […]

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Creating Instructor Handbooks

Monday, Nov. 16, 2 p.m. ET/1 p.m. CT/Noon MT/11 a.m. PT Learn to create the most effective orientation tool for newly hired instructors that will familiarize them with policies and procedures so that they can represent your organization with confidence in the classroom. Quality programs start with well-informed instructors – this webinar will show you […]

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International Pioneer to Keynote

Teachers need a ‘learning design support environment,’ says international learning and teaching pioneer Diana Laurillard of the United Kingdom. Laurillard will keynote the big LERN annual conference in New Orleans, Dec. 2-5, 2015. Some 15 years ago, Laurillard introduced to Canada and the United States what 21st-century learning would look like, education that is “personalized […]

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New survey results on your email promotion

A recent survey of LERN members found that more than 86 percent of those responding use email to promote their classes and programs. That’s the good news. LERN members are adopting online strategies to support traditional marketing. All the news is not good; however. The survey found that of those using email from promotion, slightly […]

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Why discounts work

In 1869, the first price tag appeared on merchandise at the Paris department store Le Bon Marche. Consumers flocked to the store for their bargains and the idea of the discount was established. ( Hard-wired for bargains Lifelong learning programs are no exceptions to discounts. There are frequent-participant discounts, early bird discounts, multi-person discounts, bring-a-friend […]

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New competencies task force

A new task force on 21st Century Competencies gives you and other LERN members a chance to provide your input and ideas on this exciting new issue. Headed by our Gen Y leader Michael Garamoni of Grayslake, Illinois, the task force will look at what new competencies people need in the 21st century. Those new […]

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Hot new info

Here are 10 of the hot new information sessions you will get at the big LERN Annual Conference in New Orleans, Dec. 2-5. Each has big ROI for your program. Traction: 5 Critical Elements to New Program Development New programs are the cornerstone for growth and success. Just one tip from this session will make […]

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