Sell time

Sell time, the value of time, and the experience of time in your promotions, especially to Gen Y.  Gen Y is a generation that values its time more than any other previous generation, and is more attracted to products that are persuasive as a good use of one’s time. That’s the news from LERN’s lead […]

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Look Ma, No Cubicles

Younger professionals are taking over the way offices look and feel.    For Baby Boomers, work has always meant working alone. Talking with someone else meant not working.  And status has meant separating yourself from others.  It means a bigger office is better. It means a corner office with a window is real status.  It […]

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Noonan new LERN Chair

Cathy Noonan of the City of San Jose, California, is the new Chair of the LERN Board of Directors for 2014-2015.  She succeeds Gabriele Janes of the Canadian Marketing Association in Toronto. At last year’s conference Noonan gave sessions on “Lessons from Retail”  and “Reaching Diverse Audiences.”  For many years she has co-led the preconference […]

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Text for info

Encourage potential participants, especially your Gen Y audience, to text you for information, says Christina Bergvall, Healthcare Program Manager at Lee College in Baytown, Texas.  She says you can set up an automatic response and then send out more detailed and personalized messages back to the potential participant. Another advantage is someone can text you […]

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Replace paper evaluations with Survey Monkey

Replace your paper evaluations of courses with an online survey tool like Survey Monkey or Zoomerang, says Monique Fortmann, Director of the Lifelong Learning Center in Missoula, Montana. Her program takes in 15,000 registrations a year. She says she gets evaluations back within 3 days and has a whopping 70 to 80 percent response rate […]

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Why I Hate Branding

By William A. Draves, President of LERN Visiting a west coast program last year the head of the institution called his branding folks the “branding police.”  But institutional branding, contrary to the serve and protect function of real police, often prevent your lifelong learning program from serving, leaving your unit without protection. Institutional branding policies […]

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New Trends in Teaching

From two  LERN events this month, one a conference and the other our online Certificate in Teaching Adults,  it’s clear instructors in lifelong learning and continuing education programs will soon be subject to three big interrelated trends in learning and teaching: 1. Focus on student learning outcomes 2. Different, and better, teaching practices 3. Assessment […]

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Attendance Problems?

The Top 7 Causes for Attendance Problems Attendance problems could have many causes. But most programs experience attendance problems for the same reasons.  Here are the top seven reasons why programs have attendance problems, and what to do about each cause. 7. Not enough new courses or events. Every program should be offering around 20 […]

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Flextime now a big issue

Flextime is now an issue for LERN member organizations. Administrators from organizations attending  the annual Nine Shift seminar this month report the Nine Shift prediction is happening now. Jennifer Luddy with a LERN member organization in Lowell, Massachusetts, says that at her organization Gen Yers hired as new staff  now “assume” they will be able to telework […]

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LERN’s Certified Online Instructor (COI) program

The 3 Keys to Online Course Success

There are three keys to success with online courses right now. The lack of these keys are also the three biggest reasons why online courses fail. LERN highlighted the three keys once again last month in an on-site training session for faculty about to teach graduate courses online with the Brock School of Business at […]

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